Mile High Outdoor installs first digital billboard in Grand Junction, Colo.

Sept. 25, 2012
Date Announced: 25 Sep 2012 Danville, Ill. and Grand Junction, Colo. – Interstate 70 Business at Main Street in Grand Junction, Colo., is the location of the city’s first digital billboard, installed by Mile High Outdoor ( and manufactured by Watchfire Digital Outdoor ( The 10’ x 30’, 19mm digital billboard replaces a static billboard in the same location.The new billboard is Mile High Outdoor’s fifth digital billboard in Colorado and the first manufactured by Watchfire. “We did a lot of research and got great feedback about the quality of Watchfire digital billboards,” said Steve Richards, president of Mile High Outdoor. “Our Denver office is 250 miles from Grand Junction, so Watchfire’s reputation for manufacturing an extremely reliable product was important to us.”The new digital billboard is located on an important commuter route, with a daily traffic count of 12,000 vehicles. The location boasts a lovely backdrop of mountain scenery and a long approach to a stop light, making it a sought-after location for advertisers. Regional and local advertisers include restaurants, a university, a hospital and event promoters.Ease of use is another reason Mile High Outdoor chose Watchfire. "Good creative is the most important element of billboard advertising, and the ability to change messages is an attractive feature of digital billboards," said Richards. Watchfire digital billboards use Ignite® Online to easily create complex advertising schedules, including dayparting, multiple ads per advertiser, time/temp and counters. The fact that Ignite Online is web-based makes it easy for operators to manage their Watchfire board from anywhere.Watchfire has an entire line of digital billboards, including the new True-12mm, True-16mm, True-19mm and E-16mm digital billboard products, designed to suit almost any need. Watchfire is the only manufacturer that fully encapsulates all of its LED modules in a thick bed of silicone gel, enabling the modules to operate reliably even in the harshest conditions. Watchfire billboards are durable and this is enhanced by Watchfire’s streamlined design, which minimizes the number of parts and connections and improves field performance and reliability. 2012 is the last year to claim an increased depreciation bonus and a Section 179 deduction on your 2012 taxes. Learn how these temporary tax incentives can benefit your billboard business when you go digital before the end of the year. Download our free white paper at Watchfire Digital OutdoorWatchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company is the digital billboard division of Watchfire, which has been manufacturing outdoor electric signs since 1932. Watchfire has been manufacturing LED signs since 1996 and has more than 40,000 outdoor LED signs in daily operation throughout North America and Latin America. Headquartered in Danville, Ill., Watchfire Digital Outdoor has more customers than any other digital billboard manufacturer. For more information, visit

Linda Muskin Clarus Communications 847.432.7300

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