Philips Vari-Lite names new distributor for Serbia

Jan. 9, 2012
Date Announced: 09 Jan 2012 Dallas, Texas – Effective immediately, Philips Vari-Lite has appointed Svetlost Teatar as its new distributor for Serbia. Specializing in the installation of entertainment technology for theatres and other related venues for over 20 years, Svetlost Teatar has operations in Moscow, Skopje and Belgrade. “Philips Vari-Lite is delighted to welcome Svetlost Teatar as our Authorized Vari-Lite Dealer for Serbia,” comments Matt Hallard, Philips Vari-Lite European Sales Manager. “The company already has a proven track record as a longstanding distributor for Philips brands Selecon and Strand Lighting. The company’s reputation for high standards in design and installation, across all sectors in its region and abroad, from theatres to schools and cinemas to arena venues, make it ideally placed to grow the Vari-Lite presence in Serbia and beyond. With new products now shipping including the VLX3 LED Wash, VL440 Spot, VL770 Spot and the VL880 Spot luminaires, this is a great opportunity to introduce smaller, more affordable fixtures alongside our current diverse range to new markets.”Petar Jankovic, Svetlost Teatar’s head of lighting says, “It’s fantastic to be able to further develop our business relationship with Philips. We are very proud to be able to represent the world famous Vari-Lite brand alongside Selecon and Strand Lighting across Serbia. This represents a huge step forward for us and, alongside the current product developments, the future is looking very positive.”As a leading designer and manufacturer of premiere automated lighting systems, Philips Vari-Lite provides equipment and services to the entertainment industry, serving such markets as concert touring, theatre, television, film, cruise lines, houses-of-worship, and corporate events. VARI*LITE automated lighting systems are available through a worldwide network of independent professional dealers. For more information, visit

Peter Rogers Philips Lighting