Watchfire Signs taps Dave Warns as vice president, on-premise sales

Aug. 22, 2012
Date Announced: 22 Aug 2012 Danville, Ill. – Watchfire Signs, a manufacturer of digital on-premise and outdoor LED signs, announced it has hired Dave Warns as vice president of on-premise sales, leading the organization’s efforts to drive sales while providing the highest level of customer service.Warns is an accomplished sales executive with nearly 20 years experience leading organizations to double-digit sales growth. Before joining Watchfire, Warns was vice president of industrial sales for Standard Register Company, where he led a staff of nearly 50 professionals generating $80 million in annual sales. He also has held senior level positions with AutoZone and Cintas Corporation.Warns is an Army veteran, and graduated from The United States Military Academy in West Point, N.Y. He earned an MBA from Harvard University.“Watchfire has very aggressive growth and innovation goals, so we really need someone of Dave’s caliber to help guide sales growth while also maintaining the high level of customer service for which Watchfire is known,” said Steve Harriott, President and CEO of Watchfire Signs.In May, Watchfire broke ground on an expanded manufacturing and office facility, adding 110,000 sq. ft. of manufacturing space and 17,000 sq. ft. of office space in Danville, Ill., to accommodate the company’s anticipated growth.“Watchfire is an exciting company in a fast-growth industry. I’m enthusiastic about the opportunities and eager to support the sales team as they contribute to the company’s growth,” said Warns. “I will work hard to further penetrate and expand markets, while building stronger relationships with our sign dealer partners.”About Watchfire SignsWatchfire Signs engineers and manufactures outdoor LED signs and digital billboards to help businesses and organizations increase visibility and drive growth. The company has been manufacturing outdoor electric signs for 80 years and has been manufacturing LED signs for more than 15 years. More than 40,000 Watchfire LED signs are in daily operation throughout North America, Canada and Latin America. For more information, go to

Linda Muskin Clarus Communications 847.432.7300

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