CAO Lighting updates iconic Rainier Beer 'R' Sign with 470 LED bulbs

Feb. 5, 2014

CAO partners with custom sign builder Western Neon to provide 470 LED bulbs to light up the Seattle landmark

SALT LAKE CITY -- CAO Lighting, Inc. partnered with Western Neon Custom Sign Builders to illuminate the new 12-foot replica of the Rainier Beer “R” that has been an icon in the Seattle skyline for nearly 50 years.

CAO provided 470 Dynasty® Z S11 LED bulbs to light the Rainier “R,” which will save 4,000 watts of electricity compared to the incandescent bulbs in the original “R.” CAO’s Dynasty S11 series is a highly efficient lighting alternative to incandescent bulbs. The series features water-resistant qualities to withstand the harshest of environments and provides durability and a long life span, including a four-year warranty to replace bulbs.

“Our association with Western Neon has proved to be a great partnership as we’ve worked together to provide the most innovative technology and design for such a meaningful and iconic project,” said Densen Cao, president and CEO of CAO Lighting. “The Rainier “R” project complements our portfolio of high profile lighting solutions, such as the Ghirardelli Square sign in San Francisco and the Louis Vuitton LED Display at City Center in Las Vegas.”

“Based on the product’s quality standards and innovative attributes, we determined that CAO’s S11 bulbs were the very best solution to light the new Rainier “R,” said Andre Lucero, president of Western Neon. “The Rainier “R” serves as a landmark of the skyline as people approach and enter the city, so it was imperative that we select a product that offers the perfect brightness and has a long life span and a company that backs up their product with excellent warranties and customer service.”

The original “R,” which is now owned by and displayed in Seattle’s Museum of History & Industry, was originally taken down in 2000. The Museum of History & Industry provided permission for the original “R” to be replicated. A partnership between Pabst, parent company for Rainier Beer, and Columbia Distributing funded the project.

The Dynasty S11 bulbs have ceramic holders for better heat dissipation and weather resistance. Designed for a 120 or 240 VAC, 50 to 60HZ universal power system, they can be installed into any standard E26 (medium) socket.

For more information about CAO Lighting, visit www.caolighting,com.

About CAO Lighting, Inc.
CAO Lighting, Inc., the formal lighting division of CAO Group, Inc., is a pioneer in solid-state lighting products and solutions. CAO Lighting’s advanced solid-state lighting products offer high-quality, high-lighting efficiency and long lifetimes for its signage and lighting applications. For more information, visit the CAO Lighting website at


Anne Williams for CAO Lighting


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