Cardiff's Queen Street retail district leverages SMD-LED display for advertising

July 21, 2014
BROOKINGS, S.D. -- Queen Street, one of Cardiff's main retail and nightlife hubs, has premiered a new 6-square-meter LED video display featuring 10 millimeter SMD (Surface-Mount Device) line spacing from Daktronics Inc. (NASDAQ-DAKT) of Brookings, South Dakota. Launched on March 31, the billboard is part of OOH media owner blowUP media's Super Motion network.

Daktronics high resolution LED display (828 pixels high by 684 pixels wide) creates unrivalled moving images and has given the whole street a face lift. Installed very close to the building's wall -- 110 millimeters of distance to allow for sufficient ventilation -- the screen becomes an integral part of the building, providing a dynamic display where before was just a static banner.

Daktronics European Business Development Manager Mark Taylor says, "Daktronics only uses the highest quality SMD LEDs that have lower power requirements and provide the best image quality available over the life of the product. The total energy output of this 8.4-meter high by 6.9-meter wide display is an average of 8,740 watts. All our products are certified and EMC tested, which is very important in helping to minimize any disruptions to blue light communication services."

Katrin Robertson, CEO of blowUP media, says, "The new Queen Street site is a first for the OOH industry in the center of Cardiff. It is a clear demonstration that our growing Super Motion digital network can enhance city center environments as well as introduce valuable commercial investment.

"We are now developing a large portfolio of Super Motion screens throughout Europe, all located within the immediate vicinity of very high pedestrian footfall and the point of sale. The new Cardiff Super Motion sets another benchmark within our large format premium portfolio, allowing our clients to activate their brand emotionally by using innovative moving images."

blowUP’s media's Super Motion digital screens network also spans into Europe including the recently-unveiled "The WOW" in Rotterdam. "The WOW" is a 170-square-meter, 16 millimeter line spacing Daktronics display that had Unilever as its official launch partner.

Daktronics LED video and messaging display technology offers a long lifetime with minimal maintenance and low power consumption, providing value and excitement for years to come.

About blowUP media
blowUP media is a wholly-owned subsidiary of one of Europe's largest OOH media and online advertising businesses, Ströer Group. With an annual turnover of €560m, Ströer Group has offices in 70 locations globally and employs 2,200 people. blowUP media is the Group's premium large format Out-of Home specialist, having delivered Giant Poster campaigns for over 20 years. With over 300 locations offering advertising that ranges in size from 100 to 17,000 square metres, blowUP media has the largest network of Giant Posters in Europe, along with digital screens in top city centre locations. As well as partnering major brands to deliver impactful advertising, blowUP media's expertise in premium large-format sites enables it to assist building owners, including local authorities and heritage sites, wrap buildings creatively during renovation works. With winning projects such as VW's interactive poster in Berlin or the Daft Punk campaign in London, along with iconic sites that dominate key locations throughout Europe, blowUP media sets the benchmark in large-scale advertising. More information is available at

About Daktronics
Daktronics helps its customers' impact audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audio-visual systems and implementation with offices around the globe. Discover more at

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions and other risks noted in the Company's SEC filings, including its Annual Report on Form 10-K for its 2013 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.


Justin Ochsner, Public Relations/Marketing - Daktronics
Submit new products, case studies/projects, and other press releases at and