I-94 Speedway reaps economic benefits from new Daktronics LED video display

Nov. 21, 2014
Installation of American-made product bringing in sponsor revenue

BROOKINGS, S.D. – Daktronics (NASDAQ-DAKT), an American company located in Brookings, South Dakota, installed a new video display for I-94 Speedway in Fergus Falls, Minnesota, allowing the track to bring in additional sponsorship revenue. Being one state away allowed for a quick-turn installation to get everything up and running at I-94 Speedway in fast order.

“I believe the new display has had an immediate impact at our race track,” said Brent Eggen with I-94 Speedway. “We have been able to highlight past shows and run commercials for future shows to keep fans informed on what’s happening. We were also able to attract new sponsors and have multiple sponsors shown in a single, highly-visible location. We have received very positive responses from our sponsors who like the flexibility of changing their messaging from week to week.”

The video display installed at I-94 Speedway features 20 millimeter line spacing and measures approximately 8 feet high by 15 feet wide. It provides a large digital canvas for advertisers and sponsors to show their messages to a captive audience of race fans.

"We’ve had a lot of interest from fans and drivers in a new lap counter with either a top three or top five position scoreboard,” added Eggen. “When you have 24 cars running 20-plus laps, it’s tough to keep track of who's in what position.”

The track also installed a horizontal layout, 5-position scoreboard with a lap counter and timer beneath the video display. It measures 6 feet high by 20 feet wide with a 24-inch digit size so the information can be seen from across the track.

“The fact that Daktronics was just right down the road from us a few hours away played a huge role in our decision,” said Eggen. “Our display and scoreboard where ordered in the fall and installed in the fall, ready for the 2014 race season with no issues at all.”

“Daktronics looks forward to supporting our friends at I-94 Speedway for many years to come,” said Eric Cain, Daktronics regional sales representative. “I-94 Speedway is leading the charge for oval tracks throughout the country in finding innovative ways to engage and entertain their fans, fill seats and attract sponsors. We are very excited for the opportunity to provide the technology that allows them to do just that.”

Daktronics LED video and messaging display technology offers a long lifetime with minimal maintenance and low power consumption, providing value and excitement for years to come.

About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audio-visual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions and other risks noted in the Company's SEC filings, including its Annual Report on Form 10-K for its 2014 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.


Justin Ochsner, Public Relations/Marketing - Daktronics
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