Princess Cruises sets sail with largest cruise ship video display from Daktronics

Jan. 14, 2014
BROOKINGS, S.D. – Princess Cruises’ new ship, Royal Princess®, began its maiden voyage from Southampton in the United Kingdom last June with the world’s largest LED video display in a cruise ship application that was designed and manufactured by Daktronics (Nasdaq – DAKT) of Brookings, S.D. Kate Middleton, the Duchess of Cambridge, was on hand at the naming ceremony and christened the ship on June 13 prior to its first departure on the open seas.

“All aspects of the relationship with Daktronics from early planning through installation and post-installation system checks have been of the highest standard,” said Electrical Superintendent of Princess Cruises David Garbett. “This is now our fourth Daktronics screen and their performance and reliability have been exceptional. We have found a number of advantages from Daktronics including immediate response time to any query, technical or other, and their world-wide support is very comprehensive. This is their core business and their commitment to the LED display product is quite clear. Each project has always hit budget, met our strict installation requirements and performed beyond our expectations with no surprises, which in the current financial climate is very important in planning such work.”

Daktronics teamed with system integrator, HMS of Gorizia, Italy, and Miami, FL, for the installation and commissioning of the screen. Located on the upper deck of the ship overlooking the on-board pool, this display enhances the cruise experience of Movies Under the Stars®, a Princess Cruises staple where every night a feature film is shown.

The display uses 10 millimeter line spacing of Surface Mount Device (SMD) LEDs, a 3-in1 package of red, green and blue LEDs that allows for excellent image clarity and contrast. It measures approximately 20 feet tall by 33.5 feet wide – 60 square meters – to ensure the movie viewing is an unforgettable experience.

“HMS worked closely with the Ship Yard to coordinate design, fabricate and build the structure, and perform installation and commissioning of the Daktronics screen and control system. We’ve worked extensively with Princess Cruises on numerous AV system projects, including the Royal Princess.” said Christophe Grignon, CEO of HMS.

The display provides wide angle visibility to provide a great view to people gathered around the pool and bar area on the upper deck. It also features multiple levels of protection from the numerous environmental challenges encountered at sea.

“On behalf of our Daktronics team, it is a distinct pleasure to partner with Princess Cruise Lines and HMS on such a fantastic new ship, The Royal Princess,” said Peter Dunkle, Daktronics sales representative. “The display will feature amazing views for their customers on the upper level pool deck and enhance the Movies Under the Stars feature. It’s a credit to Daktronics extensive product engineering and production that our outdoor 10 millimeter SMD technology matches the extreme environmental conditions of the open seas.”

Daktronics LED video and messaging display technology offers a long lifetime with minimal maintenance and low power consumption, providing value and excitement for years to come.
About Princess Cruises

From its modest beginnings in 1965 with a single ship cruising to Mexico, Princess has grown to become one of the premiere cruise lines in the world. Today, its fleet carries more than a million passengers each year to more worldwide destinations than any other major line. The most recent addition to the fleet, Royal Princess, introduced a new generation of ships to the fleet in 2013. The ship features a 50 percent larger atrium which is the social hub of the ship; a dramatic over-water SeaWalk®, a top-deck glass-bottomed walkway extending more than 28 feet beyond the edge of the vessel; plush private poolside cabanas that appear to be floating on the water; a dazzling water and light show; the new Princess Live! television studio; a dedicated pastry shop; more dining options including a special Chef's Table Lumiere, a private space that surrounds diners in a curtain of light; and balconies on all outside staterooms. Sister ship Regal Princess debuts in spring 2014.

Princess Cruises is part of Carnival Corporation (NYSE: CCL and CUK), one of the largest vacation companies in the world.

About HMS

With 30 years of experience in the cruise industry, HMS is a worldwide-recognized system designer and integrator in the fields of onboard Local Entertainment and Infotainment platforms. The company, based both in Europe and USA, provides ample expertise in the engineering and installation of Hospitality TV and Broadcasting, Audio, Video, Lighting, Communication networks, Automation, Rigging, Public Address, CCTV and more. The integration involves every type of onboard installation and application like theatres, lounges, discotheques, meeting rooms, casinos, spas, and more. HMS is recognized not only for exclusive professionalism and expertise, but also for design flexibility aimed at the best integration and system management. For further information, visit

About Daktronics

Daktronics has strong leadership positions in, and is the world’s largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at:, e-mail the company at [email protected], call (605) 692-0200 or toll-free (800) 325-8766 in the United States or write to the company at 201 Daktronics Drive PO Box 5128 Brookings, S.D. 57006-5128


Justin Ochsner, Marketing - Daktronics