Hubbell's Alera Lighting celebrates 14 years in business with new website for better customer support

March 27, 2014
New Mobile Site and Brand Identity -- Unmatched Service and Value

Greenville, SC -- Hubbell Lighting, a world leader in lighting innovation, announced that Alera Lighting has launched a completely redesigned website to showcase the brand’s architectural linear LED and fluorescent products. Founded at the onset of the century, Alera Lighting celebrates its 14th birthday with a tradition firm in quality, service, and value and an eye to the future.

The site has been designed to provide a user-friendly experience with upgraded functionality throughout. Utilizing the latest in web-design technology, the new site presents content in optimized formats for desktop as well as smartphone and tablet browsing. Now, users can easily navigate the Alera Lighting website from anywhere and on any device -- without the hassle of truncated layouts or a dedicated mobile app.

Additionally, the new layout makes Alera Lighting’s extensive product portfolio simple to navigate by organizing it by attribute. The updated format allows customers to access the most recent technical spec sheets, product images, installation data or application gallery of their desired products without wasting time shuffling through an entire catalogue.

“At Alera Lighting, our primary focus is on customer support,” said Chris Hutchins, Service and Productivity Manager at Alera Lighting. “The new website and look gives us the opportunity to provide customers with an even better experience, and we’ll continue working everyday to ensure we deliver superior service and value.”

The Sales page contains an interactive infographic designed to help customers quickly find the contact information for domestic and international agents. Also, the Alera Express program provides a one-stop shop for some of the industry’s best-selling product families that are available for shipment within 10 working days.

Please visit the new website here and feel free to give us your feedback on the new website via our Facebook or LinkedIn pages.


Andy Beck, Makovsky - for Hubbell Lighting