Watchfire Digital Outdoor expands Louisiana footprint

Feb. 11, 2008
Date Announced: 11 Feb 2008 DANVILLE, Ill. and INDIANAPOLIS -– Watchfire Digital Outdoor expanded its presence in Louisiana with the installation of two new 19mm digital billboards in the Shreveport/Bossier City market. The 10’6” x 36’ billboards were purchased by Ace Outdoor and are installed in Bossier City, La. along the new Benton Road overpass. Ace Outdoor provides select billboard displays in Tyler, Texas and Louisiana. Until now, all of the company’s billboards have been either vinyl or tri-vision.According to Michael Grace, owner of Ace Outdoor, digital billboards are the most effective because they stand out among all other signs and provide advertisers unlimited flexibility.“With digital billboards, advertisers get their own private media center. They can day-part ads, advertise multiple products, create time sensitive messages, or change their ad campaign quickly and from a remote location. This truly is the future of outdoor advertising,” said Grace. “We are very proud to bring this level of technology to this market. Watchfire manufactures the highest quality digital displays on the market today with the sharpest and best looking display.”Watchfire Digital Outdoor produces the industry’s only 19mm pixel pitch billboard—which packs 768 LEDs into every sq. ft.—and is capable of producing 281 trillion colors, the most in the industry. It is the only manufacturer that fully encapsulates the LED module in a thick bed of silicone gel, which enables the LED boards to operate in extreme conditions: 180+ days completely submerged in water, 60 days in a salt-spray chamber, and temperatures ranging from -40° F to 120° F. In areas like Louisiana, where heat and humidity are both high, the silicone gel protects the boards from humidity and moisture, eliminating the need for cooling units. All Watchfire boards feature unique cabinetry and streamlined electronics design that improve operation and simplify maintenance. Watchfire’s warranty, lead-times, customer support, and no-fee software are considered to be the best in the industry. “We’re very excited to add Ace Outdoor to our quickly growing list of customers,” said Darrin Friskney, director of Watchfire Digital Outdoor. “Ace was looking for a combination of the best-looking sign on the market and a company with a history of building extremely durable LED products. With 768 LEDs per square foot, our boards produce a crisper, sharper image than anything else on the market, and because of our unique encapsulation process, our boards stand up to Mother Nature like no other product. Ace did as much homework as any of our customers, and determined that Watchfire stands out on both of those fronts.”For a free copy of “10 Things You Should Know About Digital Outdoor Before Buying,” go to Watchfire Digital Outdoor Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. It is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 10 years, and has more than 10,000 outdoor LED signs in daily operation throughout North America. Watchfire Digital Outdoor is located in Danville, Ill. with marketing and sales operations in Indianapolis.

Linda Muskin, Clarus Communications

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