Daktronics to install LED video displays in the largest railway station in Asia

Date Announced: 01 May 2008

Daktronics (Nasdaq-DAKT) announced today that it has been awarded a contract to provide 11 light emitting diode (LED) displays for Beijing South Railway Station (BSRS), the largest in Asia, in its passenger hall and underground transfer hall. The LED screens will be used both to inform and entertain passengers throughout the railway station. The new displays will be installed prior to the scheduled re-opening of BSRS on August 1, 2008.

The expanded southern railway station in Beijing, is the starting point of the Beijing-Shanghai high-speed railway and the Beijing-Tianjin inner-city line. The line will be operational before the Beijing Olympic Games, which begin on August 8. An addition to two existing major railway stations in Beijing, the south station will also cater to the Beijing-Shanghai high-speed line, whose construction is expected to start in the near future. The Daktronics LED displays will offer passengers an interactive mix of advertising, entertainment and information and will provide brand advertisers with a great opportunity to reach their audiences.

Among the 11 displays, seven screens will feature Daktronics PS-6 (6 mm pixel spacing) technology, and four will feature PS-10 (10 mm pixel spacing) technology. All displays measure a total of approximately 654 square meters. This will be the largest high-density resolution LED video display application in China. A Daktronics control system will drive content to the screens, displaying train line schedule and commercials.

”With the development of technology and increased requirements of outdoor advertising, LED displays have become the trend”, said Mr. Ma Yuan, General Manager of DA YOU FANG YUAN International Culture Advertising Media Co., Ltd. “The application in BSRS will be the milestone in this area. We believe that Daktronics can fulfill the task and make the south station the best in Asia.”

“Daktronics is very pleased to provide displays for the Beijing South Railway Station,” said Dan Chase, General Manager of Daktronics Shanghai. “We were chosen based on our experience designing, building and installing LED display systems for transportation terminals all around the world. And we look forward to another successful system being operational in time for the 2008 Beijing Games.”

About Daktronics

Daktronics, celebrating its 40-year anniversary in 2008, is recognized as the world’s leading provider of full-color LED video systems. Daktronics systems, used in both modular and fixed-installation applications, feature a host of patented manufacturing, image processing and control system techniques and technologies that provide it a significant benefits for LED video customers. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications.

Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world’s leading provider of large screen LED video display systems.

Contact
Daktronics, 331 32nd Ave., P.O. Box 5128, Brookings, SD 57006-5128 Ph 605/697-4300 or 800/325-8766 (US)

E-mail:sales@daktronics.com

Web Site:www.daktronics.com

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