Dallas Cowboys announce world's largest Mitsubishi HD screen for new stadium

April 28, 2008
Date Announced: 28 Apr 2008 The Dallas Cowboys, one of the most instantly recognisable names in American football, have selected Mitsubishi Electric to provide a ground-breaking integrated system of high-definition LED video displays, LED fascia ribbon boards and scoreboards for their new stadium, which is scheduled to open for the 2009 NFL Football season. When completed, the stadium is itself expected to become a record-breaker, taking the title of the world's biggest domed stadium and the world's largest column-free room.Dominating the awesome new stadium will be a one-of-a-kind, four-sided scoreboard featuring the world's largest LED high-definition (1080p) video display. The centre-hung structure will consist of four Diamond Vision™ video screens. The two main sideline displays will measure an impressive 22m high by 49m wide, while the two end-zone displays will measure 9m high by 15.5m wide. The whole system will be suspended 33.5m directly over the centre of the playing surface and stretch from one 20-yard line to the other."One of the central design elements of our new stadium is our centre hung scoreboard. This unique feature will be an iconic symbol of our building for years to come", said Jerry Jones, owner and general manger, Dallas Cowboys Football Club. "When we were making the decision on whom to entrust with the responsibility of making our vision a reality, the quality and clarity in the Mitsubishi Diamond Vision boards was unmatched."The new displays will allow fans on any level of the stadium to easily view the action, creating a premium on the value of the upper-level seats. And no matter where they sit, Mitsubishi Electric's exclusive 20-mm pixel pitch technology ensures the brightest, clearest images from any angle, with virtually no colour distortion."The Dallas Cowboys are one of the most innovative teams in the NFL, and their new stadium reflects that", said Mark Foster, general manager of Mitsubishi Electric's Diamond Vision Systems in the US. "The scoreboard is certainly going to add excitement and bring the fans closer to the game."Mitsubishi Electric will also install nearly 1.2km of its Diamond Vision LEDerAd™ LED fascia system; these stunning ribbon displays will ring the stadium and add a new level of excitement and visibility for sponsors. The Cowboys are the second premier sports franchise to choose Diamond Vision this month. On the 1st of April, Mitsubishi Electric announced it would install a high-definition scoreboard at the New York Yankees' new stadium, scheduled to open in 2009. For more information, please contact:Issued in the UK by EIDO Public RelationsTel: +44(0)1227 762244Fax: +44 (0)870 051 0562Email: [email protected]: www.eido-pr.eu

Russell Hartwell Diamond Vision European sales manager Mitsubishi Electric Europe BV Travellers Lane Hatfield AL10 8XB United Kingdom Tel: +44(0)1707 726000

E-mail:[email protected]

Web Site:www.mitsubishidisplayengineering.com