Renaissance Lighting forges multiple marketing alliances

Date Announced: 30 Oct 2008 Renaissance Lighting has established strategic marketing alliances with four of Canada's leading lighting specialists in a bid to expand its share of the global LED architectural and general illumination business. Herndon, VA (PRWEB) October 29, 2008 -- Renaissance Lighting, a pioneering innovator of solid-state LED architectural lighting, has established strategic marketing alliances with four of Canada's leading lighting specialists in a bid to expand its share of the global LED architectural and general illumination business. The alliances, with manufacturer representatives CD/M2 Lightworks in Vancouver, BC; Flux Lighting Inc of Ottawa, ON.; Luxtec in Montreal and Quebec, QC, and SGi Lighting Inc, an Ontario-based lighting distributor, provide Renaissance Lighting with a coast-to-coast marketing reach into Canada's largest and most populated regions. "From an architectural lighting perspective, Canada represents a marketing opportunity similar to what we have here in the United States," said Barry Weinbaum, Renaissance Lighting CEO. "Even in this challenging economic climate, commercial development in Canada's principal metropolitan centers remains steady, leading architects, specifiers, lighting designers and interior space planners to evaluate and deploy advanced lighting solutions. Our solid-state LED downlights are well suited to help fill a need throughout Canada for cost-effective, environmentally friendly alternatives to incandescent, fluorescent and compact fluorescent lighting." "While we have only just begun showing the Renaissance Lighting product line, the reception from our clientele has been very positive," said Montreal-based Luxtec Vice President Philippe Racine. "The Renaissance product speaks for itself, which is why we have had a very nice reception from both the engineering and architectural communities." Renaissance Lighting's patented solid-state LED technology is unique in that it allows for the mixing and blending of multiple LED lights into a single light source with no visible LEDs and no prism effect. Renaissance Lighting manufacturers truly intelligent light fixtures, with a dynamic monitoring system ensuring energy efficient, consistent light output and color throughout its virtually maintenance free, 50,000-to 70,000-hour lifecycle. The company's signature downlights are the highest quality LED recessed products available today. "Our focus leans more toward general task and architectural lighting applications and this is where Renaissance Lighting offers something unique appealing to the market," said CD/M2 Lightworks Principal Darren Luce. LED technology is already widely accepted throughout his area of operation, yet Luce said his biggest challenge is to bolster commercialization of the technology. "Convincing the customer of the value equation is a challenge and Renaissance Lighting delivers in a format the public can understand." About Renaissance LightingRenaissance Lighting, headquartered in Herndon, VA, produces highly creative lighting products delivering exceptional appearance, superior efficiency, and glare-free illumination for all architectural applications. The company's innovative approach to product engineering and design is supported by 27 patents including its optical and feedback control technologies. About CD/M2 LightworksLightworks is a leading supplier of performance specification lighting products and integrated systems for the architectural specification, urban environment, retail, hospitality and attraction markets. The company markets and sells specification-grade performance lighting products and systems manufactured by global companies that share our passion for lighting and our commitment to quality. Lightworks also offers a full range of professional services including, sales, quotations, customer service, applications, engineering and project services to ensure final satisfaction. Since 2006, the company has been delivering effective lighting solutions to its specification, construction and end-user customers and their projects whether local or global. About Flux Lighting IncFlux Lighting's focus is the niche product market as specified by lighting designers, engineers, architects and interior designers in the eastern Ontario and western Quebec areas. The company also works closely with all facets of the industry to ensure proper application, installation and use of the products they represent. From specifier to end-user, Flux Lighting's mission is to assist in achieving an ideal lighting environment that satisfies both technical requirements and human needs. About Luxtec IncLuxtec is an exclusive distributor of lighting equipment of over 20 North American and European manufacturers and also designs its own product line and lighting systems. From its offices in Montreal and Quebec City, the company is a reliable supplier of fully integrated lighting packages throughout the province of Quebec. Beyond manufacturing and distributing lighting equipment, Luxtec is first and foremost a company dedicated to the design and installation of complex lighting systems, specializing in commercial, architectural and urban designs, as well as multimedia concepts and large-scale custom projects using light emitting diodes (LED).About SGi Lighting Inc.Headquartered in Toronto, SGi Lighting Inc., a division of SGi Technology Group Ltd., is a privately held Canadian corporation with sales presence in all major Canadian cities. SGi Lighting Inc. executives have more than 20 years of cross-border business operations, expertise in technology and training in electrical engineering, and lighting and interior design -- all of which form the foundation for a unique specialization in the design, specification, consultation, sales and marketing of innovative lighting products using solid-state lighting. These products are targeted as a replacement for the traditional lighting used in commercial and residential applications for general illumination, accent lighting and signage. SGI Lighting Inc works closely with its clients to accelerate the adoption of solid-state lighting products by deploying LED lighting into practical real-world applications.

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Joe Arimond Renaissance Lighting Ph: 847-381-1205

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