JVC launches high definition LED billboard in Times Square

Content Dam Leds En Ugc 2008 12 Jvc Launches High Definition Led Billboard In Times Square Leftcolumn Article Thumbnailimage File
Date Announced: 08 Dec 2008

New widescreen billboard with more than 1.2 million LEDs is Times Square’s first true 720p hi-def screen.

On Dec. 2, JVC unveiled a new LED billboard that is the first true 720p high definition display in New York's Times Square. JVC has maintained a continuous presence in Times Square since 1979 and its iconic JVC globe has been a fixture at the northeast corner of Broadway and 43rd Street since 1999. The new billboard features three LED displays -- the main screen and two "tickers", including one that encircles the globe.

The focal point of the new billboard will be a high definition LED screen, but the LED tickers will have animated programming synchronized among all three LED displays, plus large “JVC” letters illuminated by neon.

The new LED billboard will be make a big impact in Times Square thanks to the combination of its advanced technology and its location – just one story above ground level at Broadway and 43rd. Its close proximity to street level will ensure that Times Square visitors will fully appreciate the display’s crisp, high definition images, the brightness of its 1.2 million LEDs and the brilliance of the nine-foot red neon JVC letters atop the display.

With a resolution of 1280 x 720, a 16:9 widescreen aspect ratio and 60 frames per second animated content, the new JVC billboard will be the first in Times Square that meets all the criteria for a true 720p high definition display. To further ensure a crisp image, pixel pitch – or the space between pixels of the same color – is a mere 8mm.

The main high definition LED screen will measure 19 x 34 foot, and features a 16:9 widescreen aspect ratio. A new 71-foot LED ticker will run beneath the display and curve below the base of the JVC globe, which is encircled by its own 45-foot LED ticker. The JVC globe itself, a widely recognized fixture at the northeast corner of Broadway and 43rd Street, will be refurbished using high density fluorescent paint.

“Times Square might have changed a bit in the 30 years that JVC has had a presence there, but it continues to live up to its nickname as the ‘crossroads of the world’,” said Karl Bearnarth, senior VP, marketing, JVC Company of America. “For many of the millions of visitors that pass through the area every year, the bright lights and billboards are a main attraction. We think our new high definition billboard will create plenty of excitement thanks to its stunning resolution and our creative use of all three LED display areas.”

The new JVC billboard was manufactured by Clear Channel Spectacolor, with the LED displays provided by D3 LED. ArtFX Murals hand-painted the JVC globe and North Shore Neon Sign Co. installed the signs.

JVC will showcase seasonal, promotional and product-related original content on the new billboard. To kick off the introduction, JVC will begin showcasing content related to an upcoming promotion, along with promotional messages for its camcorders, high definition displays and car entertainment products.

About JVC Company of America
JVC Company of America, headquartered in Wayne, New Jersey, is a division of JVC Americas Corp., a wholly-owned subsidiary of Victor Company of Japan Ltd., and a holding company for JVC companies located in North and South America. JVC distributes a complete line of video and audio equipment, including high definition displays, camcorders, DVD players and recorders, home and portable audio equipment, mobile entertainment products and recording media.

Facts:
General
-- 1,266,400 LEDs
-- Total number of LED modules: 1,007
-- 431 vertical ticker modules
-- 576 video display modules
-- Each video module measures 15 x 15 inches
-- Each ticker module measures 3.25" wide x 40" high

Display
-- The first true 720P HD display in Times Square
-- Resolution: 1280 x 720
-- 16:9 widescreen aspect ratio
-- 60 frames per second content
-- 8mm pixel pitch
-- 1,152,000 LEDs
-- 4:4:4 color subsampling
-- Size: 19 by 34 feet (total of 7,880 sq. feet)
-- Weight: 12,500 pounds

Globe
-- Ticker Resolution: 100 x 1344
-- Ticker Size: 3.5 x 45 feet
-- Content synchronized with display content
-- Weight: 1,360 pounds
-- Diameter: 18 feet
-- Globe refurbished and hand-painted with fluorescent paint

Main Ticker
-- Resolution: 100 x 2104
-- Size: 3.5 x 71 feet
-- Content synchronized with display content
-- Weight: 2,095 pounds

Materials
-- 3,014 feet of data cables
-- 2,650 feet of power cables
-- 1,250 feet of steel tubing (more than 1,000 in the video display cabinet)

Manufacturer
Fun Facts
-- JVC has maintained a continuous presence in Times Square since 1979
-- The new LED billboard is JVC's third billboard in Times Square.
-- The first JVC Times Square billboard was erected in 1979 at 1552 Broadway, the I. Miller building at the northeast corner of Broadway and 46th Street.
-- The second JVC Times Square billboard was erected in 1999 at 1500 Broadway on the northeast corner of Broadway and 43rd Street -- the location of the new, third, JVC billboard.
-- The JVC globe has been a widely recognized fixture at the northeast corner of Broadway and 43rd Street since 1999
-- Standing end on end, the billboard's modules would be five times taller than the Statue of Liberty
-- The power and data cabling total over one mile, enough to stretch across the Brooklyn Bridge.
-- The sign uses more than 1,000 sq. feet of printed circuit board, enough to cover 23 ping-pong tables




Contact
JVC Company of America Ph: 800-526-5308

E-mail:MattPennacchio@PlannedTVArts.com

Web Site:www.jvc.com

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