Seiz Sign Company Installs Watchfire Digital Billboard in Hot Springs

Sept. 18, 2008
Date Announced: 18 Sep 2008 DANVILLE, Ill. and HOT SPRINGS, Ark. –– Outdoor advertising company Seiz Sign Company selected Airport Road in Hot Springs, Ark. as the location of its first digital billboard. Watchfire Digital Outdoor ( of Danville, Ill. manufactured the 19mm, 12’ x 24’ digital billboard.The Watchfire billboard features 768 LEDs per sq. ft., a super-vivid 7,500 nit daytime setting (with field adjustment), and a color palette of 281 trillion colors. The combination of the densely packed LEDs, the vivid daytime setting, and the deepest color palette in the industry results in the best looking LED billboards available.Founded in 1908, Seiz Sign Company is a full service outdoor advertising and electrical sign company with extensive experience in electronic LED signs. According to David Hamilton, president of Seiz Sign Company, the digital billboard was a logical extension of their business. “With the right location, digital billboards provide a high tech appearance that makes people look at the message,” said Hamilton. “Digital billboards also allow multiple advertisements on the same board, which works well for advertisers with time-sensitive messages or multiple product lines.”As a bonus, Seiz Sign Company offers advertisers the opportunity to have industry exclusive advertising on the new billboard. Current advertisers include a car dealership, insurance company, bank, retail store, hospital, optician, community college, and realtor.Hamilton selected Watchfire Digital Outdoor because of their quality product and the personal attention he received throughout the purchase and installation process. “The picture quality of Watchfire’s 19mm digital billboard is superior to others I have seen. I also was able to tour the manufacturing facility, which proved to me that Watchfire has excellent manufacturing processes,” said Hamilton. “In addition, I can reach anyone at the company—including the president—with just a phone call. That means a lot to me.”“We are pleased that Seiz Sign Company selected Watchfire to manufacture their first digital billboard,” said Darrin Friskney, director of Watchfire Digital Outdoor. “Now in its fourth generation, Seiz Sign Company understands the value of great service and personal attention. We are looking forward to a long relationship with Seiz Sign Company.”Watchfire Digital Outdoor produces the industry’s only 19mm pixel pitch billboard—which packs 768 LEDs into every sq. ft.—and is capable of producing 281 trillion colors, the most in the industry. It is the only manufacturer that fully encapsulates the LED module in a thick bed of silicone gel, which enables the LED boards to operate in extreme weather conditions: 180+ days completely submerged in water, 60 days in a salt-spray chamber, and temperatures ranging from -40° F to 120° F. In areas where heat and humidity are both high, the silicone gel encapsulation protects the boards from humidity and moisture, greatly improving projected reliability. All Watchfire boards feature unique extruded aluminum cabinetry and a streamlined electronics design that improves operation and simplifies maintenance. Watchfire’s warranty, lead-times, customer support, and no-fee software are considered to be the best in the industry. Watchfire boards comply with the 2006 International Building Code.In an effort to ensure their customers make the best possible billboard investment, Watchfire offers a free guide on how the Economic Stimulus Act can provide up to $100,000 in tax cuts on digital billboards purchased in 2008. The guide is available at Watchfire Digital OutdoorWatchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 10 years, and has more than 12,000 outdoor LED signs in daily operation throughout North America. Watchfire Digital Outdoor is located in Danville, Ill. with marketing and sales operations in Indianapolis. For more information, go to

Linda Muskin Clarus Communications 847.432.7300

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