Watchfire Digital Outdoor installs its first digital billboard in Texas

Jan. 3, 2008
Date Announced: 03 Jan 2008 DANVILLE, Ill. and INDIANAPOLIS -- Watchfire Digital Outdoor ( announced today that is has installed its first digital billboard in the state of Texas. The 10’ x 30’ 19mm board was sold to Swift Media of Waco, Texas, and is installed near the intersection of Hewitt Drive and Panther Way in Hewitt, Texas.“Digital billboards are unique to the Waco market, which is strategically positioned between Dallas and Austin,” said Kris Tooley, president of Swift Media. “Digital billboards are attractive to advertisers because they allow messages to be changed frequently, even several times a day. We had the billboard sold out to advertisers before we installed it.” Digital billboards also are attractive to municipalities for Amber Alerts, emergency communications and public safety messages. Swift selected Watchfire because of it customer support and product warranty. “We really did our research and found that Watchfire manufactured a high quality product,” said Tooley. “But what set them apart was their excellent customer support and product warranty.” Watchfire has an industry-leading 5-year warranty. “Watchfire has been building LED signs for 10 years and we will build nearly 5,000 LED faces in our Danville, Ill. factory this year,” said Darrin Friskney, director of Watchfire Digital Outdoor. "We use that experience to help our customers make the move into digital outdoor as smooth as possible. It’s important for our customers to know that not only will they get a well-made billboard, they also have a partner who will walk them through every detail of their installation.” About Watchfire Digital Outdoor Watchfire Digital Outdoor engineers and manufactures the best looking and most dependable digital billboards available anywhere. Watchfire Digital Outdoor produces the industry’s only 19mm pixel pitch billboard—which packs 768 LEDs into every sq. ft.—and is capable of producing 281 trillion colors, the most in the industry. It is the only manufacturer that fully encapsulates the LED module in a bed of silicone gel, which actually allows its LED signs to operate underwater for months at a time. The company has thousands of outdoor LED signs in daily operation throughout North America. Watchfire digital billboards allow outdoor advertising companies to generate substantially more revenue per board by selling the same space to multiple advertisers who can use the technology to create more effective outdoor advertising than ever before possible. Watchfire Digital Outdoor is located in Danville, Ill. with marketing and sales operations in Indianapolis.

Linda Muskin Clarus Communications 847.432.7300 [email protected]

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