Veteran lighting industry executive joins Relume Technologies as Vice President of Sales East

Feb. 3, 2011
Date Announced: 03 Feb 2011 Oxford, Mich. – Relume Technologies, a manufacturer of LED lighting solutions, continues to strengthen its sales force with the addition of Vice President of Sales—East Martin Woolard. Woolard brings with him 20 years of experience in the lighting industry. He joins Vice President of Sales—West Richard Nelson in planning and deploying a reinvigorated sales strategy for Relume.Prior to joining Relume, Woolard served as the senior national accounts manager for Hubbell Lighting, Inc. in Greenville, S.C., where he was responsible for generating new retail and industrial national account opportunities. Previous positions include West region director of sales for Nexxus Lighting, Inc., in Charlotte, N.C., director of national accounts for Holophane in Granville, Ohio, and director of national accounts for Acuity Brands Lighting in Atlanta, Ga. Throughout his career, Woolard has received a number of distinctions, including the 2003 Acuity Brands Chairman Award and National Account Manager of the Year honors in 2004 and 2006. “Relume Technologies will be a leader in LED lighting solutions, and we are fortunate to have Martin Woolard join our management team as we launch a strategic sales initiative across the country,” said Crawford Lipsey, CEO of Relume Technologies. “His experience will be a key driving force behind Relume’s future growth and success.”Woolard will work with Nelson in selecting, deploying and managing a national team of sales representatives. Nelson joined Relume in 2009 and currently manages the sales operations in the West. His leadership was instrumental in helping the company nearly double its sales in 2010. Prior to his work with Relume, Nelson served as the vice president of worldwide market development for General LED, a start-up company producing solid-state lighting. In that position, he guided the establishment of the company’s Architectural Lighting Division. Nelson has more than 35 years of sales experience in markets across North America.Relume manufactures highly efficient LED lighting solutions for municipal, commercial and industrial lighting, commercial signage, outdoor advertising, transportation and U.S. military applications. About Relume TechnologiesRelume Technologies is a Michigan-based manufacturer of highly efficient, environmentally friendly and cost-effective LED lighting products and control systems with sales outlets in the U.S., Canada, Mexico, the Caribbean, Europe and the Middle East. Relume products are used in municipal, commercial and industrial lighting, commercial signage, outdoor advertising, transportation, and U.S. military applications. Relume is a founding member of the Michigan Solid State Lighting Association, and supports the organization’s mission of ensuring that Michigan is a global leader in solid-state lighting, research and development, and manufacturing. For more information on Relume’s line of high-brightness LED lighting solutions, visit

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