Electronicast market report on LEDs in signage/professional displays

May 9, 2011
Date Announced: 09 May 2011 Upper Lake, CA (USA) -- ElectroniCast Consultants, a leading market research consultancy, today announced the release of a new market forecast of the global market consumption of packaged Light Emitting Diodes (LEDs) used in signage and professional displays. The consumption value will increase with rising quantity growth largely offset by declining average prices. “This application category includes covers LEDs that are used in stationary and vehicle-based signs and displays. LEDs are used in building facades, large outdoor video screens, digital billboards, sport/stadium displays, small indoor retail displays, food displays (restaurants/supermarkets), signs on taxis and destination signs on mass-transit vehicles, channel-lettering/light-boxes, LED/LCD TV screens (used exclusively for professional purposes), and the list continues,” said Stephen Montgomery, president- International Business and Director the LED market research group at ElectroniCast.According to the study results, the global consumption value LEDs used in signage & professional displays in 2010 was over $1.5 billion, up from $1.3 billion in 2009. In terms of consumption value, high brightness (HB) LEDs held a relative market share of nearly 65 percent in 2010. The market share leader, in terms of volume (the quantity/number of LEDs), are the standard-type LEDs, with over 90 percent last year in 2010; however, since there is a huge difference in average selling prices between HB-LEDs and standard LEDs, the HB-LEDs hold the consumption value leadership position.The High-Brightness (HB) category also includes Ultra-High Brightness (UHB) light emitting diodes (LEDs with a Lumen/Watt rating of over 70lm/W). The ASP for both conventional (standard) and HB LEDs will decrease annually; however, Ultra High Brightness LEDs (UHB-LEDs) prices have a substantial premium over the HB-LEDS, and although currently there is a relatively small use of UHB-LEDs in this application, as the use of UHB-LEDs increase, the over-all effect shows the HB-LED category with only a slight annual decrease, in terms of average selling prices (2010-2016). The 2010 worldwide consumption of light emitting diodes used (consumed) in signage and professional displays reached $1.52 billion. In the year 2016, consumption is forecasted to reach $2.78 billion. The America region (South, Central and North America) led in consumption in 2010; however, the Asia Pacific region (APAC) is expanding at a faster pace, by a factor of 3x, in its use of LEDs in this application. According to ElectroniCast, the APAC region will grab the market share lead, mid-way through the forecast period.The Europe, Middle East and African region (EMEA) represented a 24 percent share of global consumption value in 2010 and is also forecast with faster growth than the American region (see Data Figure).Note: Market forecast data in this study report refers to consumption (use) for a particular calendar year; therefore, this data is not cumulative data. This 501-page market forecast report is available immediately, at a fee of $4,800, from ElectroniCast Consultants. For detailed information on this or other services provided by ElectroniCast, please contact Theresa Hosking, Marketing/Sales; [email protected] (Telephone/USA: 707/275-9397)ElectroniCast Consultants – www.electronicast.com specializes in forecasting trends in technology, markets and applications forecasting, strategic planning and consulting. ElectroniCast Consultants, as a technology-based independent forecasting firm, serves industrial companies, trade associations, government agencies, communication and data network companies and the financial community. Reduction of the risk of major investment decisions is the main benefit provided. ElectroniCast Consultants’ goal is to understand the challenges and opportunities facing clients and to provide timely, accurate information for strategic planning.

Theresa Hosking Vice President, Sales and Marketing ElectroniCast Consultants 9959 Old Orchard Lanes Upper Lake, CA 95485 USA 707-275-9397

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