Date Announced: 03 May 2011 East Rutherford, New Jersey – Traxon Technologies today announced the release of a new Traxon & e:cue application designed specifically for the iPad. The app is a valuable resource for Traxon & e:cue customers, partners, students and industry professionals, delivering to their finger tips a wealth of information including Traxon & e:cue products and project details, as well as general lighting industry facts, tips and trends. The app offers users multiple layers of features to access and utilize Traxon & e:cue content and materials, including product specification sheets and installation spotlights. The app features simple and easy navigation and categorizes resources into key environmental sectors, including Architecture, Retail, Hospitality, and Entertainment. Interconnectivity between materials within the app allows users to navigate between application showcases, product details and other helpful, relevant information. The app can also be utilized by location and global positioning, identifying projects and installations nearby. “We are very pleased to offer this exciting new resource to our customers and industry professionals,” said Wilson Chim, Global Product Strategy and Marketing Director of Traxon Technologies. “Our iPad app allows users to dive deep into the Traxon universe and we hope it will help to generate new ideas and drive the industry forward.” The Traxon & e:cue app offers several interactive features for users, including direct links to Traxon & e:cue’s social media sites, including Facebook, YouTube and Twitter, as well as an option to contact Traxon & e:cue directly from an email account synced with the iPad device. Updates are downloaded automatically, so content always remains up-to-date. The app is available at the Apple App Store; simply search for “Traxonapp” and download it for free. Additionally, demos will be available at the Traxon & e:cue booth #2718 at LIGHTFAIR International 2011, May 17-19, 2011 at the Pennsylvania Convention Center in Philadelphia. About Traxon Technologies Traxon Technologies, together with its control brand, e:cue, is a global leader in solid state lighting and control systems providing complete, sustainable and intelligent lighting solutions. Working with our extensive partner network, Traxon & e:cue transforms creative visions into unforgettable lighting experiences, elevating architectural, entertainment, hospitality, and retail environments around the world. Flexibility, simplicity, and innovation are our guiding principles. From software and product development, customization competence and cutting-edge integrated lighting and building material solutions, to worldwide project management, planning and support services, to our dynamic and global team of outstanding professionals, these values drive and shape us within our ever-evolving industry. Our customers and partners are the leading international lighting design, architecture and engineering firms, as well as the world’s premier developers and brands. Together we have completed over 4,000 installations worldwide, including renowned architectural landmarks such as Lincoln Center and WorldWide Plaza, New York; The Yas Hotel, Abu Dhabi; International Commerce Center, Hong Kong; Tower Bridge, London and many other prestigious entertainment, hospitality, and retail interiors and facades. Traxon & e:cue’s innovative, integrated control, software, product and project portfolios have won many awards and accolades for their pioneering technologies and dynamic solutions, including LFI Innovation, iF Design, Red Dot Design, DDC, POPAI, and MELDA. In 2009, Traxon Technologies entered into a joint venture with OSRAM, strengthening our position in the market by combining knowledge and experience in technology, and building on synergies with OSRAM’s global presence. For more information, please visit www.traxontechnologies.com or www.ecue.com.
Contact
Amy Meredith Director of Marketing Traxon Technologies USA, Tel +1.201.508.1570
E-mail:[email protected]
Web Site:traxontechnologies.com
