Philips wins red dot awards for product design 2011

April 21, 2011
Date Announced: 21 Apr 2011 Eindhoven, the Netherlands – After announcing the high number of iF product design awards the beginning of February, Philips is proud to announce new award success in its ongoing journey for bringing design excellence in product design to the market. A total of 17 Philips projects are awarded in the “red dot award: product design 2011.”„It is an honor that our people-focused design approach is reflected in our products and awarded by so many red dot design awards, including the best of the best award for our outdoor solution SpeedStar” says Stefano Marzano, Chief Design Officer of Royal Philips Electronics.“The Philips SpeedStar LED road-lighting luminaires addresses our aim to help cities become more desirable and livable with the least impact to our environment”, says Cees Bijl, Global Segment Leader Outdoor at Philips Lighting. “Municipalities are under pressure to meet energy conservation goals by reducing their energy consumption and carbon footprint while complying with lighting norms and standards.Our SpeedStar LED luminaire provides a solution to reduce the impact on our environment. SpeedStar is an energy-efficient luminaire requiring minimal maintenance and incorporating the easy-to-upgrade LEDGINE, which can be connected to lighting regulation systems for further energy savings.”The red dot can be seen as a prestigious recognition for Philips innovative design across all its sectors: Healthcare, Consumer Lifestyle and Lighting. Most of the awarded red dot design already won an iF award with the remark that StyliD won an iF gold award and SpeedStar is winner of the best of the best red dot product design award 2011. To get a clear overview of which products won the red dot product design award 2011, see enclosed appendix or check online.Red dot design awardWith more than 12,000 submissions from more than 60 countries, the international “red dot design award” is the largest and most renowned design competition in the world. The award-winning products are put before an international public in the red dot design museum. Please click here for further information on the red dot awards.Philips DesignPhilips Design, with 7 locations in Europe, the USA and Asia Pacific, is one of the longest-established design organizations of its kind in the world. Its creative force of some 400 professionals, representing more than 35 different nationalities, embraces disciplines as diverse as psychology, cultural sociology, anthropology and trend research in addition to the more 'conventional' design-related skills. The mission of these professionals is to create solutions that satisfy people's needs, empower them and make them happier, all of this without destroying the world in which we live. For more information, please visit: Royal Philips ElectronicsRoyal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people‟s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs about 117,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at

Femmy de Rijk Philips Design / Communications Tel: +31 (0)6 25 00 9463

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