Osram convinces the judges of the red dot design award, with a new LED and a new OLED luminaire

April 12, 2011
Date Announced: 12 Apr 2011 Two innovative luminaire concepts secured double success for OSRAM, gaining two red dot design awards 2011: both the compact LED pocket torch LUMIgo and the refinement of the OLED suspended luminaire, Airabesc, have convinced the jury of their merits in design and technology. OSRAM thereby proves once again the transformative power of the new light technologies which overtake the previous forms of luminaires, smoothing out the path leading towards new andunusual opportunities for design.In collaboration with the Scazziga design bureau, OSRAM Asia Pacific developed the ultra-compact LED pocket torch LUMIgo. The core of the concept is to develop a luminaire which matches the daily needs of the user – usable at a moment’s notice, intuitive and handy to work with and easy to carry around. And yet it has a surprise up its sleeve: in terms of form and functionality, it takes its inspiration from a matchbox, and can easily be put away in a jacket pocket. However, if you push the interior of the construction outwards, it does not ignite a flame that dies out again in next to no time. It contains an OSRAM high-performance LED, which really makes its mark with outstanding light quality and long life. Yet it is particularly low on energy consumption, operating on three standard AAA batteries. LUMIgo is also dimmable, through a smooth progression of levels, and can be adapted individually to the desired level of brightness. The unconventional design of the pocket torch proves once again the advantages of light diodes: as they are very small and robust and provide good product longevity, they create the opportunity for extraordinary luminaire designs, offering great flexibility in shape and size. LUMIgo is available in Asian countries in the near future.Everything in flux – OLED luminaire AirabescThe matching flowing structures of the luminaire Airabesc and their perfect accentuation with OLED have convinced the judges of the red dot design award as well – they singled the OLED luminaire out for one of the sought-after prizes in the category “Product Design”. The design – originated by Dietmar Fissl from the design bureau 2DoDesign – puts organic forms and themes in the forefront: as if modelled bythe wind ("Air"), the elements of the reduced, symmetrical aluminium form are floating in the air. Despite the flowing lightness and harmony of the structures, which take as their inspiration the arabesque, a ballet position, the biomorphic shape casts its spell on the observer. The product deploys eleven rectangular reflecting warm-white OLED panels from the Orbeos series. The diffuse warm-white light of the Orbeos has a colour rendering index (CRI) of 87; it thus enables objects bathed in its light to appear in flowing form and in colours authentic to nature. The 1.8 millimetre thin new panels contain no visible conductors and are thus particularly suited for use in designer luminaires, as they lend additional emphasis to the refined optical impression. In addition, it deploys six compact warm-white Oslon-LEDs with a CRI of 95. The interaction of OLEDs and LEDs is making the designer luminaire the answer for setting the mood, using light to get the right emphasis. OSRAM is presenting the Airabesc for the first time at Euroluce, the international lighting trade fair (12-17 April) in the new showroom in Milan. The product is available in the stores from July.The red dot design awardThe red dot design award dates back to 1955 and is now the world’s largest and most distinguished design competition. It breaks down into the three disciplines “red dot ward: product design“,“red dot award: communication design“ and “red dot award: design concept“. There were almost 14,000 entries from 68 countries in the year 2010 alone.ABOUT OSRAMOSRAM (Munich, Germany) is part of the Industry Sector of Siemens and one of the two leading lighting manufacturers in the world. Sales for OSRAM worldwide totalled to €4.7 billion in fiscal year 2010, 88 percent of which came from outside Germany. OSRAM is a high-tech company in the lighting industry. Over 66 percent of sales come from energy-efficient products. This global player employs around 40,000 people worldwide, supplies customers in some 150 countries and has 46 production facilities in 17 countries (September 30). www.osram.com

Christian Bölling Tel. +49 89 6213-2597 Fax +49 89 6213-3457

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