GE LED lighting goes from 60W to 100W in 16 months

July 29, 2011
Date Announced: 29 Jul 2011 East Cleveland, OH — GE Lighting’s full line of light-emitting diode (LED) GE Energy Smart® incandescent replacement bulbs are anticipated to be on store shelves within the next 16 months. This November marks the arrival of the 13-watt GE Energy Smart LED, a dimmable 60-watt incandescent replacement bulb. GE’s dimmable 75-watt and 100-watt replacement LED bulbs—likely 18-watt and 27-watt products, respectively—are expected to arrive on store shelves in late 2012. All the bulbs will deliver light for over two decades based on three hours of use per day.“GE’s top priority is providing energy-efficient products that exceed customer needs in terms of light quality, color and dimming performance, as well as size, shape and aesthetics,” says Steve Briggs, vice president of marketing and product management, GE Lighting Solutions, LLC. “We’ve taken exhaustive steps in engineering, designing and testing to create LED products that outperform our own high standards. It’s our mission to serve as a trusted resource for anyone transitioning to LEDs.”GE’s 9-watt LED—a 40-watt incandescent replacement bulb and the world’s first incandescent-shaped LED bulb to earn an ENERGY STAR® rating—adds GE’s outstanding dimming capability at the same time the 13-watt LED 60-watt replacement arrives on the scene.Engineering excellence builds on a heritage of innovationGE LED bulbs will offer smooth, incandescent-like dimming, minus the stepped dimming, flicker, shimmer, pop-on, drop-off or even inaction that plague other LED bulbs touting a dimming capability.GE scientists from around the world collaborated to design an LED bulb that provides all-around "omnidirectional" light similar to incandescent light sources, rather than just pushing light out of the top of a lampshade as most LED bulbs are prone to do. GE’s LED bulbs also feature an aesthetically pleasing incandescent size and shape, and a design that allows for a soft-white appearance when turned off, a consumer preference that GE discovered through research.The coming 60-, 75- and 100-watt replacement LEDs will expand GE’s current family of LED bulbs already offered in a broad range of shapes, wattages and colors, including spot and flood lights (PAR20 & PAR30), ceiling fan bulbs (A15), medium globes (G25), small globes (G16.5), candles (CA10) and night lights (C7).All of GE’s Energy Smart LED bulbs are rigorously tested to ensure constant color, long life and verifiable lumen ratings. For more information, visit External link.60-watt replacement LED bulb should prove popularAccording to industry trade-association data, among standard incandescent bulbs, the 60-watt is the most popular household bulb in the world, followed by the 100-watt, 75-watt and 40-watt varieties. As a category of lighting, standard incandescent bulbs have declined in popularity by about 50 percent over the last five years (2006-2010) in the U.S., and similarly in other parts of the world.About GE Appliances & LightingGE Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use. Technology innovation and the company's ecomagination(SM) initiative enable GE Appliances & Lighting to aggressively bring to market products and solutions that help customers meet pressing environmental challenges. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile™, GE®, Hotpoint®, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio™ and Immersion® commercial brands. For more information, consumers may visit External link.

David Schuellerman 216.266.9702

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