East Lyme, CT looks at downtown in new light from Hubbell Lighting

Sept. 2, 2011
Date Announced: 02 Sep 2011 Greenville, SC - Architectural Area Lighting a division of Hubbell Lighting, a market leader in innovative lighting technology, design, and manufacturing for over 120 years, has provided East Lyme, CT with its first outdoor area luminaires to incorporate powerful LED technology packaged in a designer housing.A picturesque New England coastline community on Long Island Sound, just 10 miles west of Mystic, CT, East Lyme recently replaced outdated high-pressure sodium (HPS) cobra head luminaires in its downtown area with the latest in state-of-the-art LED outdoor lighting.Due to a lot of confusion in the market place, Bill Scheer, East Lyme's Town Engineer, wanted to be sure that the right product containing the right technology would be selected. Given the town's needs other than energy efficiency, he brought in consultant Daryl DeJean of Emerging Technologies Associates (www.linkedin.com/in/daryldejean) at the start of the lighting replacement project to assist in the final choice.Among East Lyme's top priorities was the ability to control illumination and use of made in America luminaries to keep jobs in the US. Before making his recommendation, DeJean spent time interviewing downtown merchants, civic leaders, and even the police. What came back was the collective community wanted uniform lighting for greater visibility, cost effectiveness, sustainability, and they wanted aesthetics that would complement the overall streetscape and character of the downtown area.DeJean then compared LED to HID and induction light sources and the manufacturers who made the products. He compared photometrics, technological accomplishments, design, and sustainability among other characteristics. As a result of his exhaustive research and comparisons, he chose and recommended the Providence(R) luminaire made by California based Architectural Area Lighting (AAL).Because East Lyme has a colorful history dating back to the 1600s, the traditional looks of AAL's Providence luminaire meshed perfectly with the colonial period look the community wanted to maintain. This luminaire's aesthetics, functionality, engineering, and sustainability made Providence the obvious choice, DeJean said.Now a work in progress, AAL has already provided 37 of its Providence LED luminaires, and shortly will be supplying more of its new designer solid-state lighting to complete East Lyme's downtown installation. The new Providence luminaires offer higher performing LEDs in a decorative outdoor package that is customizable. Combining beam angle design that provides uniform low glare illumination with its exclusive MicroEmitter(TM) technology, AAL's Providence luminaires have already reduced East Lyme's downtown electrical costs for outdoor lighting by nearly 20%.In addition to the impressive savings, the new outdoor lighting provides more illumination with better distribution, noted Scheer. With installation of 17 more Providence luminaires in September, our savings will multiply and our community of 18,000 will continue to enjoy all of the aesthetics, functionality, and financial advantages our new LED outdoor lighting provides, Scheer concluded.The entire community is truly excited about the project and many storefronts have gone through a rebirth, demonstrating the need for energy saving projects that meet all of the above-mentioned advantages, Scheer and DeJean agreed.According to DeJean, "what the community has done could become a template for other communities throughout New England and the country". This is a classic example of the desire for a new look, LED performance and energy savings, and maximizing financial benefits of stimulus funds to benefit the city, its residents, and the US taxpayer, DeJean concluded.About Hubbell Lighting:Hubbell Lighting is one of the largest lighting fixture manufacturers in North America. The company provides a full range of indoor and outdoor lighting products serving the commercial, industrial, institutional, and residential markets. Hubbell Lighting brands include Alera Lighting, Architectural Area Lighting, Beacon Products, Columbia Lighting, Compass Products, Devine Lighting, Dual-Lite, HomeStyle Lighting, Hubbell Building Automation, Hubbell Industrial Lighting, Hubbell Outdoor Lighting, Kim Lighting, Kurt Versen, Prescolite, Progress Lighting, Security Lighting, Spalding Lighting, Sportsliter Solutions, Sterner Lighting Systems, Thomasville Lighting, and Whiteway.About AAL:Architectural Area Lighting, known internationally for producing highly engineered, quality lighting products, was founded in 1966. Today it is recognized as a leading provider of outdoor architectural luminaires designed and manufactured to meet the aesthetic and performance needs of the diversified commercial, industrial and institutional markets it serves. Its full product line, rated for outdoor use and also used for various indoor applications, includes period and contemporary area lighting, floodlights, steplights, wall sconces, bollards, decorative poles and arms. The company is headquartered in City of Industry, CA.About ETA:Founded in 2006, ETA maintains offices in San Diego and Santa Barbara, CA. The company is a management consulting firm specializing in strategic planning in the sustainability field and design of implementation plans that include emerging technologies for commercial, industrial and institutional enterprises throughout the country. Among the company's clientele are healthcare facilities, museums, municipalities, utilities, universities, retail and real estate enterprises, insurance companies, and commercial associations such Sharp Healthcare Systems and the National Association of Electrical Contractors (NECA). ETA's mission is to maximize resource productivity for its clients as part of their overall sustainability strategies. Their goal is to assist clients to achieve net zero-energy buildings before 2025.

Ken Beale Director, Marketing Services 864-678-1704

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Web Site:www.hubbelllighting.com