Shrek goes more than a little green in Poland with Philips Luminaires

Date Announced: 29 Nov 2011 Gdynia, Poland – At the Musical Theatre in Gdynia, where the smash hit musical Shrek recently opened, green is much more than just the colour of the lovable ogres skin. It’s where Philips Selecon’s distributor for Poland, TEATR, completed Europe’s largest permanent installation of Philips Selecon energy efficient, high output PL3 LED luminaires.The triple light engine PL3s have been installed specifically for the Broadway production of Shrek, which premiered at the Musical Theater on 8th October 2011. These were complemented by a number of Vari-lite VLX LED fixtures (the moving head version) for LD Peter Kuchta’s recreation of Hugh Vanstone’s original lighting design.Kuchta used the PL3s and the VLXs for a number of effects as he explains: “The fixtures were used as the sidelight and overhead washes. I’m in love with these fixtures; they are now replacing standard halogen luminaries. It is so easy to incorporate the fixtures into the show rig, just by using the gel codes. The VLX output is more impressive than we expected, based on the technical data. More importantly, the light output of the more saturated colors is excellent”Head of Technical for the Musical Theatre, Dariusz Kruszyniak, explains why he chose to purchase the PL3 LED and VLX Luminaires: “The PL3 delivers clean, colour balanced whites for stage, television and film production along with a plethora of stunning colours, both saturated and subtle. This makes them ideal for the variety of entertainment genres we host at our venue. In addition we expect the long life of the LED engines to reduce our maintenance costs quite dramatically. Combined with the energy savings they deliver we feel it won’t be long before we see real economic benefits of ownership.”For the Musical Theatre the flexibility of a powerful variable beam (15°–55°) that delivers light levels in 'warm tungsten white', similar to that of a 1.2kW Fresnel - with a power consumption of only 400 watts – and considerably more at higher colour temperatures, is a huge benefit. Michał Frąckowiak, Trade Director for TEATR continues: “The Musical Theatre, Gdynia has a varied programme. The flexibility of the PL3 and VLX luminaires combined with the low energy consumption is very welcome. The motorised beam control will help to speed up focus sessions as will the added convenience of remote control from the console. In addition the three 'white' presets (Warm White, Cool White, Daylight) means that they can easily integrate the fixtures into their existing rig and colour match them to existing light sources.”Michael Goldberg sales and marketing director for Philips (EMEA) said of the installation: “This is the first and biggest installation of the fixtures in Europe and we are delighted that LED fixtures are being used as everyday workhorses in the lighting rig rather than specials. This marks a real transition in the use of LED fixtures in theatre lighting design today.”About Philips Entertainment LightingPhilips Entertainment Lighting accommodates a diverse range of entertainment applications including: stage and set lighting, film and broadcast lighting, and video-based effects and displays. It also supports architectural lighting of performance venues, whether to enhance theatre lobbies or to create a dynamic exterior effect to coincide with performances.With the acquisitions of Color Kinetics, Genlyte (including its Vari-Lite and Strand Lighting brands) and Selecon, Philips dramatically expanded its entertainment lighting portfolio from specialty lamps to the industry-leading luminaries and control systems that are prevalent in the field today. Collectively, the group provides wide-ranging products from simple lamps to complete solutions designed with the specific needs of the entertainment market in mind.About Royal Philips Electronics Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

Contact
Michael Goldberg, Sales Director, Philips Entertainment Lighting Telephone: +44 7974 752646

E-mail:[email protected]

Web Site:www.philips.com/newscenter