Acuity Brands' lighting expert to present at two leading LED industry conferences

Jan. 12, 2011
Date Announced: 12 Jan 2011 William Ballweg, Product Development Manager for Acuity Brands’ Lithonia Lighting, will be a featured speaker at both the upcoming Solid State Lighting Design (“SSL Design”) 2011 Summit in Los Angeles, CA and the Strategies in Light® conference in Santa Clara, CA. Ballweg will speak at SSL Design’s 2011 Summit in Los Angeles on Wednesday, January 19th. His presentation will address how the use of advanced, intelligent digital controls maximizes LED lighting efficiency, enhances lighting capabilities, and accelerates return on investment. SSL Design’s mission is to foster the technical and architectural design innovation needed to propel LEDs and solid state lighting into mainstream lighting applications. SSL Design’s Summit provides an opportunity for thought leadership on the direction of LED lighting by connecting lighting, facility and sustainability decision makers with high-quality LED luminaire manufacturers, providers of both LED modules/light engines and other enabling technologies. On Wednesday, February 23rd and Thursday, February 24th, 2011, Ballweg will present at the Strategies in Light conference in Santa Clara, CA. He will share insights into how customers can harness the collective power of intelligent digital lighting and control systems. Strategies in Light is the premier annual forum for presenting current commercial developments in high-brightness LED applications. “It is imperative that we help educate the lighting industry about integrated intelligent LED lighting and controls solutions in order for end users to reap the maximum benefits,” said Dave Ranieri, Acuity Brands Lighting Vice President and General Manager, Lithonia Lighting Commercial Indoor Products. “We are still at the very early stages of realizing the benefits of LED lighting, and when you pair LED lighting with intelligent control systems the return on investment becomes more apparent and impactful.” For more information, please visit or You can also become a fan of Acuity Brands ( and Lithonia Lighting ( on Facebook® and follow Lithonia Lighting on Twitter® at About Acuity Brands Acuity Brands, Inc. is a North American market leader and one of the world’s leading providers of luminaires, lighting control systems and related products and services with fiscal year 2010 net sales of over $1.6 billion. The Company’s lighting and system control product lines include Lithonia Lighting®, Holophane®, Peerless®, Mark Architectural Lighting™, Hydrel®, American Electric Lighting®, Gotham®, Carandini®, RELOC®, Antique Street Lamps™, Tersen®, Renaissance Lighting®, Winona Lighting®, Synergy® Lighting Controls, Sensor Switch®, Lighting Control & Design™, DTL® and ROAM®. Headquartered in Atlanta, Georgia, Acuity Brands employs approximately 6,000 associates and has operations throughout North America, Europe and Asia.

Samantha McLarty 770.860.3917

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