Cypress LED controllers in MSi LED light bulbs help drive major energy savings in Macy's stores across the country

Jan. 3, 2011
Date Announced: 03 Jan 2011 San Jose, Calif. – Cypress Semiconductor Corp. (NASDAQ: CY) today announced that its LED power controller inside LED replacement lamps from MSi are helping to drive major energy savings inside Macy’s stores around the country.Macy’s is replacing about 117,000 traditional incandescent light bulbs in 86 stores with new LED lamps that use about 73 percent less energy. Total energy savings are estimated at about 16,200 megawatts per hour every year, the equivalent of planting more than 65,500 trees. The LED lamps have an expected life of 10 years (compared with less than one year for traditional bulbs), reducing landfill disposal."Many retailers are a little concerned about the initial investment of converting to LED lighting," said Bruce Johnson, MSi managing partner, "But if they take the time to run the numbers as Macy's has, they'll see that switching over produces a tremendous return on their investment."“It’s exciting to see our technology deliver significant benefits in a major project such as Macy’s retrofit,” said Brian Moody, director of Marketing for Cypress’s PowerPSoC business. “As more companies see the tangible benefits of LED lighting, we can see a ‘snowball effect’ leading to significant growth in which we are well positioned to participate.”About Cypress’s Intelligent Lighting SolutionsLED designs offer significant new challenges for legacy lighting engineers, including efficient driving and functional dimming. Cypress offers a full range of lighting solutions, beginning with the stand-alone AC-DC Power Controllers for LED retrofits. PowerPSoC, the world’s first programmable power controller, provides the highest level of intelligent integration available, combining onboard power regulation and power drive with a microcontroller capable of 16-bit dimming to full custom color mixing. Cypress offers temperature or optical feedback algorithms that are automatically applied to the selected design, which can save anywhere from weeks to months of design time. Cypress also offers communication resources, including wireless and Powerline solutions, for customers who wish to avoid expensive rewiring.About MSiFounded in 2000, MSi is dedicated to the design, development and manufacturing of application specific solid-state lighting products. With warehouse and distribution facilities in California and Florida, multiple site drop shipment requirements are facilitated on a complete and on-time cost efficient basis.For more information about MSi and its lighting products, please visit their website at or call 888-778-9864.About CypressCypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at

MSi 888-778-9864


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