Brite Lite Media Group installs Watchfire digital billboard in Marion, Ohio

Jan. 10, 2011
Date Announced: 10 Jan 2011 Danville, Ill. – Brite Lite Media Group of Marion, Ohio installed its first digital billboard, a 12’ x 24’, 19mm board manufactured by Watchfire Digital Outdoor. The board is located on the corner of S. Prospect and W. Church streets in Marion, a town of 38,000 residents about 50 miles north of Columbus.The billboard was installed by Marion businessman Mike Zucker as a way to help promote Marion businesses. Zucker teamed with the Marion Chamber of Commerce to offer members favorable pricing during Marion’s annual Popcorn Festival, and has put up “Welcome” messages for new businesses moving into the area. “My goal is to make the billboard affordable for local businesses, and to keep rates comparable to static billboards,” Zucker said. “This is a boost to Marion’s small downtown business community.”Zucker selected a Watchfire billboard after a friend in the outdoor industry recommended the company. “I looked at Watchfire, as well as its competitors, and decided on Watchfire after I toured their facility,” said Zucker. “The plant was very professional and clean, and the staff stayed on top of all the details.”“We are very happy to welcome Brite Lite Media Group to our roster of customers,” said Darrin Friskney, director of Watchfire Digital Outdoor. “Mike Zucker is exactly the type of customer Watchfire excels with: knowledgeable and connected to his community.”With its True-16mm, True-19mm and new E-16mm, Watchfire has an entire line of digital billboard products to suit almost any need. Watchfire billboards have the deepest color palette in the industry and utilize state-of-the-art whole sign color calibration. Watchfire is the only manufacturer that fully encapsulates its LED modules in a thick bed of silicone gel, enabling the modules to operate indefinitely even in the harshest conditions. Durability is further enhanced by Watchfire’s streamlined engineering, which focuses on driving down parts counts and connections, improving projected reliability. All Watchfire boards feature lightweight extruded aluminum cabinetry that complies with IBC 2006 standards and allows for low cost, fast installation and streamlined maintenance. Watchfire’s warranty, lead-times, customer support, and software are considered to be the best in the industry. For information on how other operators are breaking the mold and finding new ways to profit from digital billboards, download a white paper at Watchfire Digital Outdoor Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company has more than 100 customers, the most in the industry. Watchfire Digital Outdoor is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for more 10 years, and has more than 30,000 outdoor LED signs in daily operation throughout North America. The company is located in Danville, Ill. with marketing and sales operations in Indianapolis. For more information, go to

Clarus Communications Linda Muskin, 847-432-7300

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