Posco LED set to take over North American market with Bay Light U-Save

Feb. 25, 2013
Date Announced: 25 Feb 2013 POSCO LED, a leading LED lighting manufacturer with advanced technology for LED lights replacing high-output HID lamps, said on November 22 that it releases the Bay Light U-Save (Ultra Save) and is set to take over the North American market in 2013. A Bay Light U-Save lamp, which draws just 115W, is a super energy saving light to replace a 250W HID lamp only at a 50% lower power consumption. It is an innovative product with a higher luminous efficacy and a more cost saving, delivering the return on investment (ROI) to the maximum. The investment in the conventional high-output LED lamps can be recovered in 5 to 10 years, whereas that of Bay Light U-Save takes less than 3 years.POSCO LED’s Bay Light is a trustworthy product developed for industrial applications, especially in the most challenging environments like a steel mill. After the development, the manufacturer took a test-bed review at a variety of industrial facilities in Europe, China, Japan and Southeast Asia as well as Korea. Then, it has stepped up the sales activities in the European market with the showcase event held in Frankfurt, Germany, in April, where it invited European customers to introduce its products. As a result, some landmarks in Europe including MesseTurm in Frankfurt, Germany, have replaced their existing lights with POSCO LED’s Bay Light lamps, laying the strong foundation for the company to establish its presence in the global market.Based on the advanced technology proven by various test-bed reviews and the successful references in 2012, the company plans to expand the presence with more marketing activities in the global market with its super energy saving products, including the Bay Light U-Save, which can deliver the best ROI to customers.The Bay Light U-Save boasts a high luminous efficacy of 100 lm/W, 20% higher than the existing LED lamps in the market that record 80 lm/W. Also, it offers various options for diffuser in different forms, enabling wider applications ranging from industrial facilities, such as factories and warehouses, to commercial, construction and public facilities, including shopping centers, retail stores, hotels, airports and hospitals. It acquired the UL certification, one of the strictest safety standards, as well as the DLC certification for the North American market.Benefits of Bay Light U-Save- A super energy saving lamp with the best ROI—enabling the recovery of the investment within 3 years- A high luminous efficacy: 100 lm/W- Various options for diffuser, enabling wider applications in various environments- A high CRI: 84 Ra (Typ.)- A light weight: 4.5 kg- Acquiring the UL and DLC certificationsAbout POSCO LEDPOSCO LED is a global LED lighting maker established jointly by POSCO, a leading steel producer which has been named “the most competitive steelmaker” by World Steel Dynamics, and POSCO ICT, an expert company in the IT & engineering sector. It creates a synergistic effect by building a collaborative network with globally renowned research institutes and companies, such as POSTECH and RIST, and Seoul Semiconductor, a leading global LED manufacturer.POSCO LED deals with everything related to LED lighting ranging from LED lighting products to smart lighting solutions. Its LED lighting business includes development, production and sales of LED lighting products, which meet a variety of lighting needs in industrial, business, commercial, public and residential environments, and it provides consulting services for LED lighting through its team of experts.About POSCOPOSCO is a global steel-making company which has been named “the most competitive steelmaker” by World Steel Dynamics for two consecutive years from 2010. It has been listed on the world’s leading stock exchanges, such as the New York Stock Exchange (NYSE), the Tokyo Stock Exchange (TYO) and the London Stock Exchange (LSE). It has led the commitment of the global steel-making sector to sustainable management. In 2007, it succeeded in the commercialization of the FINEX facility for the first time in the world. Also, it has been announced that it is included in the Global 100 Most Sustainable Corporations at the World Economic Forum in Davos.

Rita Kim POSCO LED Marketing Manager

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