Switch Lighting partners with Canon Marketing Japan for exclusive partnership

Date Announced: 09 Apr 2013

April 4, 2013 – San Jose, CA: SWITCH® Lighting, makers of the only family of liquid-cooled LED light bulbs, announced today a partnership agreement with Canon Marketing Japan that enables Canon to be the lead import, distribution and sales partner to SWITCH in Japan. The partnership provides a powerful combination of SWITCH’s industry-leading LED light bulbs, technology, and supply chain capabilities alongside Canon Marketing Japan’s unparalleled brand and reach in the region.

"Japan is currently the largest LED market in the world and we are proud to work with Canon Marketing Japan to bring our products to market there,” said Bill Lenihan, Executive Vice President, International. “Japanese consumers and businesses are very energy conscious, quality-oriented, and technology-focused, which is a great fit with our product line. This relationship further validates our unique product and technology.”

SWITCH’s LED bulbs are designed to provide the same warm glow of an incandescent while using approximately 80% less energy for a lifespan of 25,000 hours. SWITCH’s bulbs can also be used in any orientation anywhere; including upside down, enclosed fixtures, and outdoors.

In addition to the Canon name and reputation, the partnership brings valuable resources to SWITCH’s expansion into Japan; including access to Canon’s expansive sales force, deep partner and distributor network and country-wide logistics capability. SWITCH plans to begin shipping bulbs to Canon Marketing Japan in April of this year.

SWITCH is the only company with the LQD Cooling System™, the most innovative and effective thermal management system on the market today. The LQD Cooling System is a blend of the company's overall electronic design and proprietary technologies: a coolant made of liquid silicone, and a patented, highly efficient and reliable electronic driver. SWITCH is up to 40% more effective at diffusing heat and cooling LEDs than typical air-cooled LED lamps.
SWITCH currently sells into both the retail and commercial channels in North America. For locations, pricing, and sales information, visit: http://www.switchlightingco.com/where-to-buy.html.

About SWITCH Lighting™

SWITCH Lighting™ is dedicated to innovative design and technologies that create cost-effective, long-lasting, energy-efficient LED lighting solutions for consumers and businesses. SWITCH Lighting is backed by VantagePoint Capital Partners and supported by Cradle to Cradle® writer and sustainability expert Bill McDonough. The company is privately held (incorporated as Switch Bulb Company, Inc.) and headquartered in San Jose, California. For the latest information about SWITCH Lighting and SWITCH products, please visit http://www.switchlightingco.com/. Follow us on Twitter at: www.twitter.com/switchlightbulb or like us on Facebook at: www.facebook.com/switchlightbulbs.

About VantagePoint Capital Partners:

VantagePoint Capital Partners is a global leader in financing and supporting transformative companies primarily focused on energy innovation and efficiency. With a best-in-class investment team of business and scientific experts, a broad network of corporate Strategic Partners, accomplished Senior Advisors, and more than $4 billion in committed capital, the Firm has the resources and talent to build important, industry-leading companies. Headquartered in Silicon Valley with offices in Beijing, VantagePoint has active investments in over 70 innovative companies. For more information, visit www.vpcp.com.

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Web Site:www.switchlightingco.com

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