ETi Solid State Lighting brings James Highgate on board as regional sales director

July 22, 2013
Date Announced: 22 Jul 2013 Western U.S./Western Canada regional sales director named to ETi teamCleveland, OH -- ETi Solid State Lighting Inc., an emerging leader in the LED lighting industry, has brought experienced industry talent to its sales team with the addition of James Highgate in a key sales role.James Highgate, LC, creator and director of The LED Show, a conference and exhibition focused on the fast-growing lighting design and technology segment of the LED industry, brings more than twenty years of experience to his new role as Western U.S./Western Canada regional sales director for ETi Solid State Lighting Inc. Prior to joining ETi, his career path included positions as director of LED Technology for PennWell/The LED Show, director of sales & marketing for The Lighting Group, and area sales pepresentative for Holophane, as well as being an award-winning designer for interior and exterior lighting designs. Highgate earned a Bachelor of Science in Electrical Engineering from the University of Nevada-Las Vegas and has also studied Computer Science at the University of Washington. Highgate currently holds the office of District Chair West Coast for the Illuminating Engineering Society (IES).“We are fortunate to add James Highgate to the ETi team,” said David Ruben, president of The Americas for ETi Solid State Lighting Inc. “James’ breadth of knowledge in all facets of the lighting industry, including manufacturing, design, procurement, sales, installations, and programming will be invaluable to ETi in helping us drive our rapidly growing Commercial & Industrial LED Lighting business.”Highgate is based in Las Vegas and reports to Nick Peragine, ETi’s recently promoted vice president – sales. About ETi Solid State Lighting, Inc.ETi Solid State Lighting is a wholly owned subsidiary of Elec-Tech International Co. Ltd., providing the latest in LED lighting technology with a growing line of products that include LED bulbs, fixtures, portable lamps, and LED tubes. The U.S. headquarters is located in Cleveland, OH. Additional information is available at or by calling 1-855-384-7754.About Elec-Tech International Co., Ltd.Elec-Tech International Co., Ltd. (ETi), an innovative leader in the small household appliances and LED lighting industries, was founded in Zhuhai in May 1996 and listed on the Shenzhen Stock Exchange in June 2004 with its stock code as 002005. ETi now operates more than 20 wholly owned and holding enterprises with more than 15,000 staff as well as seven research & development and production bases – located in Zhuhai, Wuhu, Zhongshan, Shenzhen, Dalian, Yangzhou and Bengbu. With 765 patents, ETi is one of the outstanding private technology-based enterprises and key hi-tech enterprises under the State Torch Plan in China. In addition to the ETi brand name and private label products, ETi has the rights to develop, manufacture, market, distribute, and sell LED lighting under the prestigious German brand AEG in Europe, Japan, and the United States as well as the well-known Whirlpool® brand, which will be sold at retailers throughout the U.S. and Canada.

Deborah Holtkamp, vice president – ETi Solid State Lighting, Inc. 740-438-6289

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