Date Announced: 17 Oct 2013 Düsseldorf, Germany - SABIC’s material solutions are helping customers in the electrical and lighting industries meet significant challenges which include a highly regulated environment that demands sustainable solutions, while also helping them achieve enhanced design freedom, durability and performance. Lighting regulations in the European Union and China favor the use of more sustainable solutions such as LED versus incandescent bulbs, while the industrial automation market continues to grow significantly. SABIC has responded to these challenges by collaborating with its customers to deliver a wide range of material innovations which are used in applications as diverse as the Fonckel One lamp, Osram’s Superstar LED lamp and Siemens’ SIMATIC S7 - 1500, all of which will be showcased at K 2013.“The longer lasting light-emitting diode (LED) market is growing at a fast pace but not without challenges. In the lighting industry, our customers are looking for solutions that address heat management, so that LED bulbs can last longer. Equally important is the transmission of light and the use of materials that are compliant with the latest regulations for toxicity and flame retardancy”, says Venugopal Koka, director, Electrical Industrial & Lighting Marketing, for SABIC’s Innovative Plastics business. “We engage with our customers to understand these challenges and work with them on a collaborative journey that leverages our large portfolio of relevant materials, technical expertise and color services, enabling them to innovate and address the industry challenges that they face.” The need to save energy and materials, as well as improve quality, accuracy and precision is also driving greater automation in factories and manufacturing facilities. According to a report conducted by IHS/IMS Research, the global market for industrial automation equipment will grow by 6.2% this year to reach $170 billion by the end of 2013.“Our customers in the electrical industry face similar challenges to the lighting industry, with a heavily regulated industry and the need for sustainable, high performing solutions that can be customized for both small and large scale machines. The forward strides we are making here are exemplified by our collaboration with Siemens, where SABIC materials have met the need for more resilient automation systems with maximum heat and impact resistance. This demonstrates how, through deep understanding and ongoing collaboration with customers, we’re developing relevant innovations that meet customers’ needs and help them to develop leadership positions in their industries,” adds Koka.Innovative lighting solutionsAccording to a 2011 industry report by McKinsey & Company, the LED lighting market is projected to grow up to $10 billion by 2020, accounting for three-quarters of the overall market. Furthermore, the shift away from incandescent and CFL systems to a regime based on LED has intensified the pressure on the entire lighting industry value and supply chain to better manage the challenge of LED heat generation without compromising efficiency or performance quality. SABIC is demonstrating its understanding of customer needs across the lighting industry by providing cost effective, energy efficient LED solutions that serve a wide range of customers, including Fonckel and Osram. SABIC’s LEXAN™ resins have answered a number of challenges by providing solutions that not only protect LED chips by reducing the impact of heat-aging on performance, but also by allowing for the mitigation of thermal instability on long-term color and light transmission quality. SABIC’s collaboration with Fonckel, for example, has led to the innovative Fonckel One lamp. The main challenge faced by the customer was to find the right material that delivered the best mechanical properties, diffusion and moldability. Through the expertise of its Color Innovation Center, SABIC identified a polycarbonate grade, LEXAN™ FXD resin, that delivered the right diffusion effect, laser welding property and impact resistance for the whole lighting concept to work. This technology helped Fonckel manufacture its award winning lamp. Using the patented Lumotion® multi-touch control technology, the lamp allows users to intuitively use their hands to control the light beam in a wide range of angles and intensities.SABIC’s materials and close cooperation with Osram also played a key role in the manufacture of Osram’s Superstar LED lamp, where the bulb was made using LEXAN™ LUX-G resins, and which led to a number of benefits that include significantly improved heat aging properties as well as improved aesthetics through more design freedom and color selection.Advanced electrical technologiesThe need to maximize energy and resource efficiency in manufacturing and factory settings, as well as improve accuracy and precision, is leading to a rise in automation solutions around the world. In partnership with Siemens, SABIC has responded to the need for more resilient automation systems by developing a flame retardant LEXAN™ EXL 5689 copolymer resin which was used to manufacture Siemens’ SIMATIC S7-1500 controllers. This has been regarded as part of the next generation of controllers for medium to high-end machine and plant automation. With advanced capabilities as well as strong, safe and durable characteristics, the new material pushes the boundaries of extreme heat resistance while providing excellent flow and ductility. The material has also brought a very high level of safety, as a result of its very high toxicity performance and extremely high impact resistance. SABIC’s LEXAN™ EXL 5689 resin has provided Siemens with exceptional design freedom and the ability to withstand the 5G forces acting on the components inside, as well as the turbulent environment of the factory floor.SABIC invites visitors attending K 2013 in Dusseldorf, from 16 to 23 October 2013, to visit the stand at Hall 6, Stand D42, where they will be able to see the latest relevant applications for the global electrical and lighting industries. More information can also be found at www.sabic.com/K2013 or at the press center.SABIC is a registered trademark of SABIC Holding Europe B.V.SABIC should be written in every instance in all uppercaseBrands marked with ™ are trademarks of SABICAbout SABICSABIC ranks among the world’s top petrochemical companies. The company is among the world’s market leaders in the production of polyethylene, polypropylene and other advanced thermoplastics, glycols, methanol and fertilizers.SABIC recorded a net profit of SR 24.72 billion (US$ 6.59 billion) in 2012. Sales revenues for 2012 totaled SR 189 billion (US$ 50.40 billion). Total assets stood at SR 338 billion (US$ 90.13 billion) at the end of 2012.SABIC’s businesses are grouped into chemicals, polymers, performance chemicals, fertilizers, metals and innovative plastics. SABIC has significant research resources with 16 dedicated Technology & Innovation facilities in Saudi Arabia, the USA, the Netherlands, Spain, Japan, India and South Korea. The company operates in more than 40 countries across the world with around 40,000 employees worldwide.SABIC manufactures on a global scale in Saudi Arabia, the Americas, Europe and Asia Pacific.Headquartered in Riyadh, SABIC was founded in 1976 when the Saudi Arabian Government decided to use the hydrocarbon gases associated with its oil production as the principal feedstock for production of chemicals, polymers and fertilizers. The Saudi Arabian Government owns 70 percent of SABIC shares with the remaining 30 percent held by private investors in Saudi Arabia and other Gulf Cooperation Council countries. Press agency contact Harriet ChanarinWeber ShandwickUKT +44 20 7067 0401E [email protected] and Company’s 2012 report, Lighting the Way: Perspectives on the global lighting market, provides a comprehensive perspective on the global lighting market and addresses recent changes in the market environment, putting additional emphasis on the increasing volatility of the macroeconomic environment and the accelerated price erosion of LED components. For more information, please visit the following link: www.mckinsey.com/.LEDinside, a subsidiary of TrendForce, offers research information on LED (light-emitting diode). Moreover, LEDinside also covers the technology development, market trend, and financial information of the LED industry on a global and regional basis. For more about LEDinside, please visit www.ledinside.com.IMS Research, now part of IHS Electronics & Media, is a leading supplier of market research and consultancy to the global electronics industry offering syndicated market studies, bespoke client research and consultancy services. From wireless communications to consumer and security, we help our clients better understand markets and shape strategies. As part of IHS Electronics & Media, IMS Research joins with over 1200 data transformation analysts and researchers, over 350 sector analysts and industry experts with access to tens of millions of data points. For more information, please visit http://www.imsresearch.com/.
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Jason Forget, SABIC +1-413-205-6052
E-mail:[email protected]
Web Site:www.sabic.com
