Dec. 18, 2013
An iconic fixture in Atlanta’s skyline, the Georgia-Pacific building had gone dark for nearly seven years at night because its lighting system was energy inefficient. That is no longer the case thanks to Beacon Products, a division of Hubbell Lighting.

Beacon Products replaced the building’s inefficient 1000-watt and 400-watt metal halide bulbs with modern, efficient Beacon Products Alpha LED Floods. The retrofit incorporated 60 Alpha LED flood lights, including 8 ALU-36NB-90W-6x6, 22 ALU-60NB-136W-6x6, 27 ALU-72NB-220W-2x2, and 3 ALU-72NB-170W-5x5. With the retrofit, Beacon Products was able to reduce the installed wattage from 64,800 to 10,162—the aforementioned 75% reduction in energy consumption.

“The energy reductions and savings produced by new efficient technology such as the Beacon LED lighting, gave us a cost-effective way to re-illuminate the iconic Georgia-Pacific Center while continuing to meet our sustainability goals,” according to Ian Hughes, senior vice president of JLL, which manages the building. Hughes noted that the new Beacon LED lighting dramatically cut energy consumption cost from approximately $55 to $14 a day.

Whether pole mounted, wall mounted or base plate mounted, Beacon Product’s Alpha LED Floods eliminate light spill and light trespass, making them an ideal instrument for lighting commercial facilities in residential and urban settings. Additionally, the Alpha can be specified for aiming either below horizontal or above horizontal, and the 6 standard NEMA beam spread options allow you to place light wherever you want it.

The Beacon Products installation has moved the Georgia-Pacific Center, a LEED® Silver certified building, significantly closer to its goal of reducing energy consumption by 20% by 2020.

For additional information on Beacon Products Alpha LED Floods, visit


Brian Smith
[email protected]