PhotonStar partners with amBX to develop immersive LED lighting for enhanced entertainment

Dec. 3, 2013
Date Announced: 03 Dec 2013 PhotonStar announce partnership with amBX to develop immersive experience lighting solutions.PhotonStar LED Group plc has announced a partnership with amBX UK Ltd, the developers of immersive experience control solutions, in order to enhance storytelling and gaming experiences.The partnership will enable amBX to be one of the first to launch Halcyon compatible products. One of the first of these will be amBX’s current Kickstarter project ‘Luminous Tales; a new product for immersive storytelling which utilises tablets and smart lighting, such as Halcyon.The Halcyon Bulb is the first multi-user, whole-home, circadian smart bulb, launched by PhotonStar at the Gadget Show Live @ Christmas (1-3 November) and currently running on Kickstarter until 6th December. The Halcyon lighting solution was developed following a DECC Energy Entrepreneur grant and can be controlled using any WIFI smart phone or tablet.amBX UK Ltd, who has signed up to become one of the first Halcyon developers, is an expert in experiential control solutions and develops and delivers their unique intelligent lighting control technology to partners and clients worldwide.James McKenzie, CEO of PhotonStar, said: “This is an exciting partnership for Halcyon and really reflects the development that we have made in recent weeks”.Neil MacDonald, CEO of amBX, also commented: “We are really impressed with Halcyon and are delighted to be working with PhotonStar to create innovative applications for their lights”.PhotonStar LED Group plc:PhotonStar LED Group PLC (“PhotonStar” or the “Group”) is a British designer and manufacturer of smart LED lighting solutions. The Group’s proprietary technology seamlessly integrates LEDs, sensors and controls to provide intelligent lighting for commercial and architectural applications which benefit from greater CO2 reduction, lower cost of ownership & improved functionality compared to other available light sources. Photonstar’s lighting products have won numerous awards for performance, innovation and reliability, and are unique in the industry for the use of recycled, and recyclable materials, which means they have 90% less embodied CO2 than equivalent products providing the same levels of illumination.PhotonStar comprises two divisions: LED Lighting Fixtures which works with lighting designers, architects, house builders, facilities management companies and sustainability consultants to provide intelligent, high-end LED lighting solutions for the commercial and architectural market, and LED Light Engines which provides LED lighting solutions for specialist applications such as film & television production lighting, UV curing and medical applications. PhotonStar is based in Romsey, Hampshire with manufacturing in Wales. amBX UK Ltd:amBX UK Limited owns, develops and delivers the unique amBX intelligent lighting control technology to partners and clients worldwide. amBX can enhance any environment, from large-scale architecture, to bars, shops, restaurants, cinemas and the home.amBX technology started life in Philips Electronics R&D. Becoming independent in 2008, amBX UK Limited has grown rapidly as its technology and solutions have gained recognition in professional lighting, audio-visual and consumer markets.Clients and customers can take advantage of amBX technology through amBX products and solutions or licensing amBX for inclusion in other products and services. In the UK, authorised amBX resellers and partners offer advice, design, supply and installation of amBX controlled lighting systems.

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