AFX partners with Paulmann Lighting to distribute customizable interior lighting systems

June 3, 2013
Date Announced: 03 Jun 2013 WAUKEGAN, IL - AFX, a market-leading lighting company producing energy-efficient fixtures for commercial and residential applications, recently announced their partnership with Paulmann Lighting, bringing their trend-setting lighting systems to the United States. With fully customizable features for flexibility in lighting design, the contemporary portfolio features high-quality LED, fluorescent, and halogen pendants, wall sconces, table and floor lamps."Our strategic partnership with Paulmann Lighting will allow AFX to expand our offering of innovative design and energy-efficient lighting solutions to meet the needs of our U.S. customers," said Bill Solomon, president and owner of AFX.The versatile 2Easy, DecoSystem, and DecoHalogen product lines are designed to allow the consumer to select from numerous styles to create their desired interior design. All of the Paulmann products are packaged in color-coded boxes for easy identification and to aid consumers in selecting elements to complete their design. The clean, colorful look of Paulmann's packaging also promotes a strong in-store display that appeals to consumers and allows for easy store plan-o-grams. Paulmann also offers custom merchandising solutions for retailers and showrooms to provide flexibility in showcasing the product lines.The newest product line, "Your LED," provides accent lighting with applications for the entire home with warm, daylight or adjustable RGB lighting to create "Your" desired atmosphere. The flexible LED lighting strips can be used as cove, floorboard, stair and wall accents. Or for ambiance lighting in entertainment, bedroom or office spaces. "Given their long-standing history and reputation of strong customer relationships, the decision to partner with AFX was easy," said Mirek Pospisil, principle of Paulmann North American operations. "We have the unique opportunity to not only introduce our products in the United States but to continuously grow our portfolio of innovative design technologies to lead the marketplace." All Paulmann products offer a 5 year warranty. Many have ENERGY STAR® qualifications and are approved by the California Energy Commission. For more information on Paulmann products visit the Paulmann/AFX showroom at the Dallas Trade Mart - #TM4525, fourth floor or online at: AFXHeadquartered in Waukegan, Illinois, AFX (formerly American Fluorescent) produces a range of decorative and functional energy-efficient lighting fixtures for residential and commercial spaces including healthcare, hospitality, multi-family and single family applications.

David Shore, marketing manager, AFX, Inc. 847-259-5970

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