University of Iowa to upgrade Kinnick Stadium with Daktronics LED video display system

June 3, 2013
Date Announced: 03 Jun 2013 BROOKINGS, S.D. – May 28, 2013 – When University of Iowa (UI) Hawkeye fans return to Kinnick Stadium in Iowa City, Iowa, they will be treated to a new integrated LED video display system designed, manufactured and installed by Daktronics (Nasdaq – DAKT) of Brookings, S.D., a long-time partner of Iowa Athletics. The installation includes a true HD LED video display, a large ribbon display, two corner video displays and four auxiliary displays. The main video display will measure 31 feet high by 122 feet wide and tower over the south end zone. It replaces the previous Daktronics product that was installed in 2005 and will expand to fill the entire footprint of the previous structure which consisted of video and static signage. The new display is capable of showing one large image to highlight live video and instant replays. It can also be divided into separate windows to show a variety of vivid graphics, colorful animations, up-to-the-minute statistics, scoring information and sponsor advertisements.Two displays measuring more than 21 feet high by 38 feet wide will highlight the corners of the north end zone above the seating area. These will mainly be used to highlight live video and replays during the game. A ribbon display measuring more than 8 feet high by 382 feet wide will stretch along the north end zone running from below one corner video display to below the other. There will also be four auxiliary displays – one above each tunnel entry – that measure more than 3 feet high by 13 feet wide. These displays will provide the opportunity to showcase sponsors throughout events and provide up-to-the-minute statistics and game information.“We’re excited about this opportunity to continue our long-standing partnership with the University of Iowa by providing them with a new true HD video display for their football stadium,” said Joey Hulsebus, Daktronics sales representative. “We were able to maximize our use of the previous structure to provide their fans with the ‘wow’ factor the university desired. We look forward to the installation and seeing the improved game-day production when football season returns.”All eight displays will feature a 13HD pixel layout, incorporate excellent image clarity and contrast, multiple levels of protection from the elements, and a robust cabinet design with an improved ventilation system.Daktronics LED video and messaging display technology offers a long lifetime with minimal maintenance and low power consumption, providing value and excitement for years to come.About University of Iowa HawkeyesLocated in Iowa City, Iowa, Kinnick Stadium is 70,000+ capacity stadium that first opened in 1929 and home to the University of Iowa Hawkeyes football team. The Hawkeyes are part of the NCAA Division I Big Ten Conference and boast 13 major conference championships in school history. About Daktronics Daktronics is recognized as the world’s leading provider of full-color LED video displays. Daktronics began manufacturing large screen, full-color, LED video displays in 1997. Since then, thousands of large screen video displays have been sold and installed around the world. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world’s leading provider of large screen LED video displays. Daktronics has strong leadership positions in, and is the world’s largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at:, e-mail the company at [email protected], call (605) 692-0200 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2011 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.- END -

MEDIA RELATIONS: Justin Ochsner Marketing tel (605) 692-0200

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