Date Announced: 25 Sep 2013 Verbatim doubles consumer LED lighting product range to meet growing demandLatest Classic A lamps provide brightest solutions for home usersLondon, UK: Verbatim, a pioneer in data storage and a rising star in LED lighting, has doubled the range and increased the availability of its high-performance LED lamps for consumers in Europe. Product choice has been extended to 33 LED lamps with the addition of eight Classic A lamps, three PAR 16 spotlights, three MR16 spotlights and three smaller bi-pin lamps.Verbatim’s top-of–the-range 12W Classic A LED has a brightness of 1,100 lumens (equivalent to a 77W incandescent lamp) and is available in B22 and E27 models. With a warm-white colour temperature of 3,000K, luminous efficiency of 91.7 lm/W and a lifetime of 30,000 hours (around 30 years if used for two hours per day), these non-dimmable lamps serve general lighting needs in the home. Consumers can choose from an additional six dimmable Classic A lamps in 4W, 6W, 8W and 10W outputs with either B22 or E27 fittings and a colour temperature of 2,700K and 3000K. A dimmable 14W E27 Classic A lamp capable of producing 1,100lm has also been added for those who require high brightness and flexible dimming control. The design of the near omni-directional Classic A gives out a high light radiation angle of 270°.Six new spotlights have been introduced. These feature a lifetime of over 35,000 hours and up to 85% energy saving. Most have beam angles of 35 or 36 degrees. There are three dimmable PAR 16 GU10 LED lamps with power ratings of 5W, 6.5W and 7W. Within a 90-degree cone, the lamps deliver 230lm, 270lm and 350lm respectively. Two 6.5W MR16 GU5.3 lamps provide 350lm and 370lm of brightness within a 90-degree cone. A 6.5W MR16 with GU10 fitting offers 400lm to complete the new spotlight range.Used mainly in small fixtures such as cabinets, vanity mirrors and display furniture, three extra bi-pin lamps have been introduced to provide high illumination at very low power. Verbatim’s 1W bi-pin with G4 Capsule fitting produces 80lm brightness (equivalent to 10W) and has an outstanding energy efficiency of A++, offering 90% energy saving. This is complemented by a 1.5W bi-pin with G4 Round fitting that delivers 85lm brightness and a lifetime of 40,000 hours. An MR11 LED with GU4 fitting is brighter at 90lm and offers a luminous intensity of 200cd.“As the demand for direct energy-efficient retrofit LED lamps to replace old incandescent bulbs and halogen lamps continues to grow, so does the choice of lighting Verbatim offers. Through months of careful product development and market research, Verbatim has created an even broader LED range that offers exceptional performance, reliability and value to customers seeking to improve their home lighting,” comments Jeanine Chrobak, Business Development Manager LED EUMEA, Verbatim.Verbatim plans to announce further expansion of its professional LED range before the end of 2013.About VerbatimVerbatim is a leading global company in data storage and LED lighting with a broad product portfolio spanning consumer and professional applications. Verbatim has been shaping the development of data storage devices since 1969 and is the world’s No 1 supplier of optical media (Blu-ray, DVD and CD). The company also markets flash memory, external hard drive storage solutions and a wide range of computer accessories.In addition, the company is an innovator in fast-growing LED and OLED lighting, developing products that offer low power consumption, long life and a better lighting experience. It is also an emerging supplier of water filtration systems; its Cleansui brand is Japan’s favourite water filter.Verbatim is a subsidiary of Mitsubishi Kagaku Media owned by Mitsubishi Chemical Corporation, one of the world’s largest chemical companies, which invests heavily in R&D across many diverse sectors. The company’s operating principles are founded on helping people to live in a healthy, comfortable and sustainable way. Verbatim’s regional organisations are EMEA, APAC and Americas, with offices in most countries in the world. The company’s European headquarters are based in the UK.
Nayl D'Souza at Publitek +44-(0)-1225-470000