NTL Lemnis targets new LED lighting products to retail sector

Nov. 22, 2013
Date Announced: 22 Nov 2013 Keeping in mind the requirements of the sector - Pharox Down Lights, Pharox Track Lights and Pharox Spot Lights launchedNTL Lemnis, the LED Lighting solutions company, launches a wide range of LED lighting products under the “Pharox” brand especially for the Retail sector. NTL Lemnis has created three special categories of products for the Retail industry – Down Lights, Track lights and Spot Lights.The Indian retail industry has expanded by 10.6% between 2010 and 2012 and is expected to increase to US$ 750-850 billion by 2015, according to a report by Deloitte. The current retail market size is USD 500 billion. As the sector grows, the demand of light also increases by leaps and bounds and so does the cost of energy procurement. Today, the requirement of energy efficient lighting in the retail sector is a crying need. NTL Lemnis foresees a major requirement in the sector for lighting that is environmentally friendly, aesthetically pleasing and can be moulded as per the sector's unique requirements. The Pharox range from NTL Lemnis has been created keeping in mind the special requirements for the sector - whether it is lighting up common spaces in Malls, "in store" lighting, Product showcasing, etc. The Pharox range is low-maintenance, offers excellent value for money proposition, and conserves energy as well.The Pharox product range includes:Pharox LED Down LightNTL Lemnis has launched energy-efficient recess mounted Pharox LED down light which emit warm and pleasant white light. These lights are absolutely safe, contain no Mercury and do not emit any UV radiations. They have a special feature of lighting up without flickering. LED Down light save more than 50% energy. Other features include - System efficacy > 62 lm/W, Glare-free, ensures uniform light distribution, Wide operating voltage range –110-270 V AC, 50 Hz, Wide beam angle > 110°, Constant current driver. The unique feature is that the light output within this operating range, remains almost constant. The list price for the range begins from Rs. 2,075Track Lights:This includes a range of decorative lights with unique soft edged design for track mounting. The track lights are highly utilitarian with 90/ 180 degree rotational ability which make it an ideal choice for adjustable illumination. The sleek and unique design of the lighting solution enhances the décor of any retail setting with an exposed head sink for better thermal management. The List price for Track lights begins from Rs.7, 675Spot Lights:The aesthetically designed energy-efficient spot lights provide quality lighting and focused illumination to meet every application and performance requirement. These are ideal for accent lighting effect, are glare-free and ensure uniform distribution of light. It saves more than 50% energy and offer wide operating voltage range- 110-270VAC, 50 Hz. The list price of Spot lights ranges between Rs.2, 700- to Rs.26, 575“Retail sector with its specific requirements is highly capital intensive. The ROIs are a major issue in this sector. A pressing need for the sector is availability of quality products at value for money price points. NTL Lemnis's Pharox retail range has been created with the above in mind. Pharox range will help our retail customers provide the best quality lighting for their outlets/malls, at much lower energy consumption levels and with the added convenience of longer life and aesthetics’’, says Mr. Arun Gupta, Global CEO, NTL Lemnis. The Pharox range is already available in the market through NTL-Lemnis distributors and leading architects and designers.About NTL Lemnis: Set up in April 2012, NTL Lemnis is a joint venture company between NTL Electronics India and Lemnis Lighting, the Netherlands. The company designs, manufactures and sells energy efficient LED lighting solutions for Indian as well as the global audience. NTL Lemnis exploits the global design, production and distribution strengths of both the parent companies to deliver innovative solutions for Home & Commercial lighting globally. NTL Lemnis primarily focuses on the geographical markets of Europe, Africa and India with company offices in Barneveld, Netherlands and Noida, India. Both companies have been working closely together for several years already. Together the two companies have made bulk sales of LED bulbs by supplying over 7 Million LED bulbs till nowNTL Lemnis produces a complete range of energy efficient LED lighting products under the umbrella of the acclaimed Lemnis brand, Pharox, globally. The company’s USP is its ability to develop and manufacture products, which are direct replacements of traditional lighting solutions, at market acceptable prices, without compromising on the quality of light. The Company's primary focus is on the industries that are typical energy guzzlers, such as Retail, IT & ITeS, Hospitality & Healthcare.

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Web Site:www.ntl-lemnis.com