Xicato expands European sales team to address continued growth of LED module business

Aug. 28, 2013
Date Announced: 28 Aug 2013 SAN JOSE, California - Xicato, a leading provider of LED modules for retail, hospitality and specialty lighting environments, announced that it has expanded its European team, appointing new sales managers in France and Poland to cover eastern Europe. “The number of luminaire manufacturers that are addressing high-quality LED lighting for the professional lighting marketplace is increasing,” said Gerhard Rieser, VP sales, Europe. “In France, Poland, and throughout Eastern Europe, we have seen significant growth and will continue to expand our team as appropriate to ensure we provide the service and technical knowledge that support our customers’ success.” In France and the Middle East, Ben Hamida, regional sales manager, will work directly with OEMs and support development of new lighting solutions specifically for the French market. Ben’s most recent position in his 18-year career was as GE Lighting Solutions’ the international sales manager for Southern Europe, Middle East and Africa, and he has worked closely with the luminaire industry to expand the adoption of LED lighting. Ben earned his Ph.D. in materials science & microelectronics/optoelectronics from INSA University in Lyon, France. He is fluent in French, English, Italian and Arabic and enjoys cycling, diving and windsurfing. Marcin Demianiuk is Xicato’s regional sales manager for Poland and Eastern Europe, a region that has shown significant growth over the last two years with many new and existing luminaire companies entering the LED lighting arena. Marcin was most recently an area sales manager for Samsung, based in Poland. Over the last 10 years, he has worked closely with companies to implement new technologies and products. Marcin holds a Master’s degree in Mechatronics, is fluent in English and Polish, and has a passion for high-fidelity audio equipment and running. About XicatoXicato is passionate about light. Light has an emotional effect on people and a direct impact on business profitability. It ultimately influences everything in our lives. Xicato is a recognized leader in creating LED modules that provide superior aesthetics, economics and durability. Xicato aspires to be the trusted partner of the global lighting design community and luminaire manufacturers.

Steve Landau, director of marketing communications, Xicato, Inc. 408-582-2891

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Web Site:www.xicato.com