Phihong and Oree partner to develop and market planar LED lighting system

Aug. 8, 2013
Date Announced: 08 Aug 2013 RAMAT GAN, Israel – Phihong Technologies Ltd (Taiwan), a high-volume manufacturer of a wide range of electronic assemblies including drivers for LED lighting, and Oree Illumination Solutions Inc. (Israel), developer of LED-based planar lighting technology, have signed a global partnership agreement. Both companies will market Oree's LightCell™ technology and Phihong’s LED driver technology as a complete plug-and-play system for lighting designers and manufacturers.As a result of this agreement, Phihong will sell and support Oree's LightCell products to customers around the world, with an initial focus on Asia. Oree’s LightCell is a thin, flat and uniform solid-state lighting (SSL) source with an illuminated surface available in various sizes. Oree will offer its customers Phihong’s dedicated matching drivers, which feature a dual-channel driving current approach.Oree’s proprietary planar LightCell product is designed for decorative and functional lighting applications in offices, shops and hospitality segments. Planar lighting delivers uniformly-lit, diffuse surfaces of light in a highly-efficient way. It is ideal for applications and projects in environments where there is a lack of physical depth or space for lighting fixtures, and where uniformity and thin form factor are an advantage.“We are enthusiastic about the cooperation with Oree, as the LightCell is a truly innovative light source with a huge potential that strengthens Phihong activities in the LED lighting market,” said Jim Chen, Central R&D VP of Phihong. “Our initial focus will be on Asia, and Japan in particular, but the scope of the partnership is global.”“This agreement completes Oree’s efforts to offer our target customers a dedicated plug-and-play system approach,” said Peter van Strijp, CEO of Oree. “It gives Oree a much broader distribution, as potential customers also have access to our products through Phihong’s global network of expert sales and technical representatives, and builds upon Phihong’s current LED lighting customer base.”About OreeOree develops, manufactures and sells innovative LED planar light sources, based upon a product concept called LightCell™. Oree’s technology addresses the needs of the general lighting market, enabling thin and efficient illumination of large areas. Oree’s patented technology allows general lighting manufacturers to significantly increase system efficiency and dramatically reduce the cost of LED-based systems.

Tarelle Tolson (for Candice Perodeau) Rainier Communications (on behalf of Oree) 508-475-0025 x125

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