Watchfire Product Innovations debuts slim cabinet design 2013 ISA Sign Expo

March 18, 2013
Date Announced: 18 Mar 2013 Simplified design, energy efficiency and reliability enhance value of sign dealer partnerships.DANVILLE, Ill. – (March 18, 2013) – As the 2013 International Sign Association (ISA) Sign Expo approaches, Danville, Ill.-based Watchfire Signs ( has unveiled an array of product innovations, including a slim cabinet sign, that make it easier for its nationwide network of sign dealer partners to design, install and service Watchfire LED signs. Watchfire’s newest offerings will be showcased in booth #3529 at the ISA Sign Expo, April 3-6, 2013, at the Mandalay Bay Convention Center in Las Vegas, Nev. “Our most exciting new offering is the slim cabinet sign. It is only 5 inches deep with full front ventilation, so installation is fast and trouble-free,” said David Warns, vice president of sales at Watchfire Signs. The new slim cabinet style is available on the company’s most popular models, including 12mm, 16mm and 19mm LED signs up to 53 inches tall. Its design provides effective cooling through the front of the sign, eliminating the need to ventilate the sign structure. “We are always looking for ways to help our sign dealers succeed; the slim cabinet sign is just one way we make it easier to include a Watchfire LED sign in their designs, whether they are monuments, pylon structures, wall mount signs or retrofit installations,” said Warns.Universal module sizing is another product change that simplifies design for Watchfire sign dealers. The company’s 12mm, 16mm and 19mm LED signs now have a 12 inch square modular design, so they can be custom-sized in one foot increments. This feature simplifies structural design and provides an easy path to upgrade for customers who want to display higher resolution images.Signs featured at this year’s ISA Sign Expo will be even more energy efficient than before, speeding return on investment and providing a clear advantage for Watchfire customers. “Every universal module product now uses up to 20 percent less energy, an amazing improvement,” stated Warns. “The more features we build into our product, the easier it will be for our sign dealers to benefit from our partnership.”Two additional features raise Watchfire’s signature reliability even further: multi-channel data protection and enhanced diagnostics. Multi-channel data protection minimizes the effect of a communication interruption, isolating an issue to a single module until a repair can be made. It is available on XVS signs and Watchfire digital billboards. With this feature, sign owners are assured that their sign advertising will continue to drive customer traffic without interruption.In addition, Watchfire has extended the availability of sign diagnostics to every color universal module product. On-demand diagnostics allows sign dealers and owners to download a complete diagnostic report from the Ignite ® Graphics Software interface. Owners of broadband connected signs may also sign up for an added layer of sign monitoring through the Automated Diagnostics service. With this service, signs are continually monitored to ensure product uptime. In the event of an outage, large or small, immediate notification is sent via email to speed service response. “These features simplify service calls for our dealers – we want to position them as product experts and give them the tools to solve problems before they start. No other LED sign manufacturer provides a similar level of service and customer support,” said Warns.Sign dealers know they can count on Watchfire for the highest quality, most reliable LED signage. From fully encapsulated modules to all aluminum cabinets, the brand is known for its best-in-class products. Watchfire’s reputation for reliability and dealer support is well-earned, according to Ralph Lovette, sales manager for Minahan Sign Company, a Watchfire sign dealer based in Johnstown, Pa. “Competitors in our area often promise customers their signs are ‘the same as Watchfire,’ but once we can sit down with them and compare the factory warranty, customer support, service warranty agreement, country of origin (U.S.), quality and features, it’s clear to them why Watchfire is the best in the industry,” said Lovette.About Watchfire SignsWatchfire Signs designs, engineers and manufactures the best looking, most durable outdoor LED signs, Price Watcher gas price signs and digital billboards to help businesses and organizations increase visibility and drive growth. Headquartered in Danville, Illinois, Watchfire has manufactured outdoor electric signs since 1932 and LED signs since 1996. The company and its nationwide network of sign dealer partners have more than 45,000 Watchfire LED signs in daily operation for auto dealerships, retail stores, restaurants, banks, convenience stores, gas stations, schools, places of worship and other locations worldwide. For more information, go to # #

Linda Muskin Clarus Communications [email protected] 847.432.7300

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