Lutron Electronics Achieves High Level of Compliance in IDEA’s Data Certification Program

July 28, 2015
Lutron Electronics Achieves High Level of Compliance in IDEA’s Data Certification Program

Achievement offers added support to electrical distributors through Industry Data Warehouse

Coopersburg, PA (July 28, 2015) – Lutron Electronics, the leader in energy-saving, wireless lighting and shade control, was recently recognized by the Industry Data Exchange Association Inc. (IDEA) for achieving greater than 95 percent compliance in the Industry Data Warehouse (IDW), a program that offers electrical distributors access to product and pricing data directly from manufacturers to better streamline their business.

“Lutron joins a small group of only 23 manufacturers that have been recognized by IDEA for its IDW initiative,” said Susan Streich, director of strategic accounts for IDEA. “This accomplishment helps to set the bar for the level of complete data available in the IDW as well as provides added support to their trading partners. We commend Lutron for its commitment to the industry.”

IDEA’s Data Certification Program is designed to measure the item-level completeness and quality of data available within the IDW. The program focuses on 43 critical data fields in the IDW that contain the transactional and descriptive product information distributors need to conduct business and sell manufacturers’ products, such as brand, packaging and price effective date. An item is compliant if its critical fields are fully populated.

“We worked hard to meet and exceed the IDW compliance goal and are thrilled with our success,” said Brian Donlon, Vice-President of U.S. Sales for Lutron Electronics. “We are on track to reach 100 percent compliance by Oct. 1, 2015 and are committed to helping distributors achieve their business goals.”

The IDW has recently seen growth from a baseline of 0.66%, or 16,000, compliant eligible items in early February to 600,000 compliant items in June 2015. Most recently, it became the sole preferred source for the National Electrical Manufacturers Association's member companies’ product information.

About Lutron Electronics (
Founded in 1961, Lutron Electronics is headquartered in Coopersburg, Pennsylvania. From dimmers for the home, to lighting management systems for entire buildings, the company offers more than 15,000 energy-saving products, sold in more than 100 countries. In the US alone, Lutron products save an estimated 10 billion kWh of electricity, or approximately $1 billion in utility costs per year. The company’s early inventions— including the first solid-state dimmer invented by Lutron’s founder, Joel Spira—are now at the Smithsonian’s National Museum of American History in Washington, DC.

About IDEA
The Industry Data Exchange Association, Inc. (IDEA) is the official technology service provider and eBusiness standards body of the electrical industry. The company helps thousands of manufacturers and distributors find the most cost-effective methods for running day-to-day business. IDEA’s applications help connect the supply chain and make business processes efficient, easy and enjoyable for people every day. IDEA was founded in 1998 through a partnership rooted in the collective leadership of the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED) members. Their applications also bring value to vertical markets such as industrial, retail, and consumer-packaged goods. IDEA is headquartered in Arlington, VA (

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Garden Logan
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