Football’s Biggest Game To Feature New Daktronics Equipment In Arizona

Jan. 28, 2015
Arizona Cardinals added new video displays to University of Phoenix Stadium for 2014 season

BROOKINGS, S.D. – Jan. 28, 2015 – This Sunday, fans will flock to Arizona to experience the full entertainment destination brought on by the biggest football game of the year as the Seattle Seahawks face the New England Patriots. In preparation for this season and ultimately this game, University of Phoenix Stadium and the Arizona Cardinals have improved their venue’s game-day experience by calling on Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to manufacture and install new high definition LED video display, equivalent to two true high definition displays side by side, in the south end zone. Dating back to 2006, Daktronics has installed a total of 18 individual LED video displays for the Arizona Cardinals – a total of more than 20,000 square feet.

“As of this year, Daktronics products have been used at all of the past 11 venues to host football’s biggest game,” said Will Ellerbruch, Daktronics national sales manager. “It’s a testament to our product development and services that teams at the professional level of sports select our company to manufacture their displays, and the Arizona Cardinals and University of Phoenix Stadium are no exception. The upgrades to their video display system this season are sure to provide an extra level of excitement at the game on Sunday.”

The display measures 58 feet high by 164 feet wide to provide an additional 9,512 square feet of live video and replays to excite fans inside the stadium. It incorporates a 13HD pixel layout for crisp and clear imagery and includes high contrast technology for the best in image quality as well as wide viewing angles to appeal to every seat in the stadium.

The display features variable content zoning which allows them to show one large image to highlight live video and instant replays, and also multiple windows to show any combination of statistics, animations and game information that fans crave as well as highlighting sponsor messages to a captive football audience.

In addition to the video displays, Daktronics will have three field engineers and one applications engineer on site to provide support from 7 hours before the event starts, throughout the entire event and until fans leave the stadium. The team will also be on site providing pre-event checks in the days leading up to the game.

For a closer look at Daktronics and what the company provides for professional football facilities, tune in to CBS Sunday Morning this Sunday for a special segment.

Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.

About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audio-visual systems and implementation with offices around the globe. Discover more at

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions and other risks noted in the Company's SEC filings, including its Annual Report on Form 10-K for its 2014 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.


Justin Ochsner
Public Relations/Marketing
Tel 605-692-0200