DMF Lighting partners with Building Better Lives Foundation to create "Shine a Light" program

Nov. 23, 2021
Matching funds program for DMF dealers raises funds for safe houses, therapy programs, and more to assist survivors of sex trafficking.

CARSON, Calif. — DMF Lighting, the leader in modular downlighting in the custom home integration channel, announced that the company has partnered with Paul and Jerri Starkey of the Building Better Lives foundation 501(c)(3) to develop the "Shine a Light" program and raise funds and awareness for the victims of sex trafficking.

Under the Shine a Light program, for each light fixture purchased by a participating dealer, DMF will donate $2 to Building Better Lives. The funds raised will be used to provide victims of sex trafficking with access to safe houses, therapy programs, and educational and vocational support. Dealers can participate by signing up and pledging through the DMF Portal or directly through the charity.

"It takes over $40,000 per house guest per year to support each victim's needs," said Michael Danesh, President, DMF Lighting. "We are proud to join a growing group of supporters dedicated to the target of raising over $10 million for the victims of sex trafficking with our innovative Shine a Light program. We deeply appreciate our dealers' generosity in achieving this worthy goal."

"The momentum we have in funding more safe houses has been inspiring," said Paul Starkey, Foundation Manager, Building Better Lives. "We thank DMF for their commitment to the cause and helping us create a program that allows their dealers to be the instrument of change in the lives of victims."

Dealers can pledge today through DMF's dealer portal or Building Better Lives.

About Building Better Lives Foundation (BBL)

Our Why Makes Us Cry: Jerri and Paul created the BBL foundation to help provide recovery assistance to sex traffic victims. Each victim has lost her early life to experiences most of us cannot even fathom. But their pasts do not define these girls' futures. As women they can realize their full potential and regain their rightful place in this world. The journey is hard but not impossible. The love they receive from the caregivers gives them the strength to become amazing individuals capable of helping others. We hope you share our passion for getting these girls to where their dreams lead them. Help us stop the pain, stop the abuse. Help these girls achieve new dreams. Learn more at:

About DMF Lighting

DMF brings a creative approach to lighting and offers industry-leading technology that sets the bar for performance, quality, and flexibility. Our in-house research and development team designs products that provide exceptional aesthetics and are modular, which allows our lights to adapt easily to a future room redesign. DMF LED downlights produce accurate color rendering, smooth dimming, and have low power consumption. They complement and enhance how a room looks and feels without sacrificing energy efficiency.

At DMF, we understand that light is more than illumination; light is what makes a space beautiful, useful, and ultimately, enjoyable. Learn more at

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