Azumo continues APAC expansion, welcomes director of business development David Yao

Aug. 30, 2021
Yao brings more than two decades of international sales, marketing, and operations leadership in the electronics industry.

CHICAGO – Azumo, a breakthrough display technology company, announces the appointment of veteran sales professional David Yao as Director of Business Development. The move comes as Azumo continues to expand its customer and partner base in China and build out its manufacturing capabilities for its LCD 2.0™ reflective display product.

Yao brings more than twenty-five years of sales operations, technical marketing, and application engineering experience to Azumo. His experience leading international growth and expertise in product promotion, sales strategy, and team building will be an asset as Azumo continues to expand its presence in Asia. He will manage Azumo's business development activities with OEM customers, RLCD manufacturers, and consumer electronic brands throughout Asia.

“Device manufacturers are starting to realize that backlit LCD systems are big time offenders when it comes to energy consumption and eye safety,” said Mike Casper, CEO of Azumo. “As we reach a pivotal point of growth at Azumo, David Yao’s product and business development experience makes him a perfect fit to lead the LCD sales growth in China and the surrounding region.”

Prior to joining Azumo, Yao was Vice President of Worldwide Sales for Keyssa Systems, a leader in high-speed, contactless connectivity. David also served as Vice President of Greater China Sales for Nanoco Technologies, where he managed account relationships and business development activities with Foxconn, LG Display, and Samsung Display. He also held leadership roles at Silicon Valley-based hardtech companies such as Cambrios Technologies, Synerchip, SiBEAM, and Silicon Image.

“As screens continue to be a core part of our lives, the need for more energy-efficient and safer display technology has never been greater,” said Yao. “I’m excited to join the Azumo team and expand our sales operations in the fastest-growing display technology market on the planet.”

Azumo’s patented front lighting technology enables high performance Reflective LCD displays, consumes 10 times less power than traditional LCD back lighting systems and provides a consistent contrast ratio across all lighting conditions. Its use cases are for any screen-based device and product requiring long battery life and sunlight visibility, including tablets, handheld electronics, meters, smartwatches, medical devices, billboards, and more.

For more information about Azumo’s LCD 2.0TM display technology, visit

About Azumo

Azumo (formerly FLEx Lighting) is a breakthrough display technology company revolutionizing a $130 billion industry. It’s LCD 2.0™ reflective technology is the first in a generation of high performance displays that improve user experience and battery life for end users in consumer, medical, industrial, educational, and automotive markets. Azumo’s ultra-thin light transmission technology has 42 patents and enables 10 times the battery savings compared to traditional LCDs. It combines high video rate capability with superior readability in bright sunlight conditions to eliminate glare. With a range of 1"-17" in size, Azumo displays can easily integrate into any device. For more information on Azumo, visit




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