SONNEMAN–A Way of Light Appoints New Vice President of Marketing and E-Commerce

Oct. 20, 2020
Sam Broder-Fingert to Oversee Marketing Strategy and Execution for the Acclaimed Modern Lighting Company.

Larchmont, NY (October 2020) -- SONNEMAN—A Way of Light, a pioneer in sophisticated, contemporary lighting designed by creative visionary and company founder Robert Sonneman, is excited to name Sam Broder-Fingert the Vice President of Marketing and E-commerce for the brand. In his new role, Broder-Fingert will apply over a decade of experience in e-commerce, marketing, and digital strategy to expand SONNEMAN’s business channels and brand messaging. Broder-Fingert will further solidify SONNEMAN’s reputation as a leader in architectural lighting by identifying key marketing avenues and opportunities, with an enhanced focus on digital initiatives.

“SONNEMAN has always been a pioneer in the lighting industry, specializing in minimalist, modern LED designs that are endlessly scalable to suit the needs of the architecture and design community,” said Robert Sonneman, founder and chief creative officer, SONNEMAN—A Way of Light. “Sam is a natural leader and seasoned marketer, making him an excellent candidate to further convey SONNEMAN’s unique value proposition through expanded digital and marketing verticals, as a means to better serve the commercial, contract, and residential industries.”

Prior to joining the SONNEMAN team as Vice President of Marketing and E-commerce, Broder-Fingert served as Vice President of E-commerce for London Luxury, a leading global manufacturer of premium products for the home. Previously, he held e-commerce and marketing management positions at AB InBev and Amazon. Broder-Fingert received his BA from Duke University and his MBA from Harvard Business School, where he graduated with distinction.

SONNEMAN products are available for purchase through the Dallas Market Center, the New York Design Center, roughly 2,000 retailers throughout the United States and Canada, and the YDesign Group e-commerce platforms, among others. For more information about the company or SONNEMAN products, please visit

About SONNEMAN—A Way of Light:

Founded in 2003, SONNEMAN—A Way of Light is a tribute to contemporary lighting design as seen through the creative mind and lens of Robert Sonneman. From the late 1960s, Robert Sonneman pioneered modern lighting, making it an art form. World-renowned and acclaimed for clean lines and an alliance to form and function, Sonneman's award-winning pieces have been at the design forefront for over four decades. The brand aesthetic speaks to Robert Sonneman's belief that design must be rooted in achieving functionality as successful working products to bear the SONNEMAN moniker.


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