Philips Professional Display Solutions appoints Andrea Greguoldo as part of Italian growth reshuffle

July 23, 2020
Greguoldo one of several significant reinforcement changes to the Philips PDS Italian management team, which also includes promotions for Simone Gagliardi and Andrea Castelnuovo.

Amsterdam, July 22, 2020: Philips Professional Display Solutions is thrilled to announce the appointment of highly experienced LED specialist, Andrea Greguoldo as its new sales manager for the Italian market.

Based in Milan, highly sought after Andrea, brings more than 10-years pro AV experience to Philips PDS, joining from Samsung Electronics, where he spent two years in senior sales management positions, including LED project sales manager and more recently, key account manager and LED specialist.

Andrea, who has also held sales management positions at DigiLED, LEDman, Lighthouse, will be responsible for driving sales and awareness of Philips Professional Display Solutions’ expanding range of LED solutions to the Italian marketplace, identifying new business opportunities, nurturing and maintaining existing relationships and spearheading sales and marketing strategies.

New opportunities

According to market forecasts, sales of LED display sales will more than double to $6.6 billion by 2023. Figures from AVIXA predict revenue from video displays, particularly direct-view LED, will see considerable growth in EMEA, with this product segment forecasted to grow at 8.4 percent in the region over the next five years – presenting significant opportunities.

Commenting on his appointment, Andrea said: “I’m delighted to be joining Philips Professional Display Solutions at such an exciting time for the company.

“I’ve been hugely impressed with the recent and continued growth and development of the company and its truly market leading portfolio of products and solutions, catering for a wide range of different industries. It’s a great time to join the company and I can’t wait to get started.”

Franck Racape, Vice President, EMEA, added: “Andrea brings tremendous pedigree to an already successful Italian team here at Philips Professional Display Solutions and we’re excited about the opportunities that lie ahead under his sales management as we continue to further grow our LED footprint in the market.”

Strength in depth

Philips Professional Display Solutions is also delighted to announce two further internal changes to its Italian management team for both Simone Gagliardi and Andrea Castelnuovo.

From 1 July 2020, Simone Gagliardi, who joined Philips Professional Display Solutions back in 2011, moves from his position as Sales Director for Italy to the position of International Key Account Director – Retail. Simone will bring his valuable experience to expand the International Key Account Management team, which will see a number of positive changes in coming months.

As Sales Director, Simone played an intrinsic role in creating and building the Italian team for Philips Professional Display Solutions, achieving incredible growth and success.

His responsibilities in his new role as International Key Account Director will include further building upon Philips PDS’s already established retail business on a European level, working closely with his team and partners to support retail projects.

Simone Gagliardi commented: “The retail market is an incredibly important part of the Philips Professional Display Solutions business and the team have worked hard to create a market-leading, complete range of state of the art and truly innovative solutions designed exclusively to support them – whether it’s a single signage solution to help maintain social distancing, or a giant videowall that will make people stop in their tracks.”

Andrea Castelnuovo will take over the role as Sales Director, Italy. Andrea joined the Italian sales team at Philips Professional Display Solutions as channel sales manager in 2016. He has played an important role in business turnaround in the country, helping to boost sales and profitability, overseeing signage distribution and major end user project and installations.

Castelnuovo will be responsible for maintaining and continuing to improve market share for Philips Professional Display Solutions in Italy, helping drive the brand and its portfolio into new markets. These include a new range of dedicated interactive displays, such as C-Line (corporate), B Line (meeting rooms and food and beverage) and T-Line (education), as well as the extended Mediasuite Pro TV range (hospitality), featuring embedded Netflix and Google Assistant.

Castelnuovo commented: “Thanks to our increasingly competitive product portfolio and the innovative solutions we are introducing to the market, we have the continuing opportunity to offer our customers state of the art technology and at the same time target new vertical markets with high growth potential.

“I’m especially pleased to be entering this role at a time when we can make so much difference with the support we’re bringing for our customers and the industry in general. The market is under immense pressure and this is something we’re addressing immediately, and for the long term, with InSync – our largest-ever program designed to assist and care for our reseller partners as we move out of lockdown and beyond.”



LED Global forecasts, FutureSource:

About Philips Professional Display Solutions

Philips Professional Display Solutions (“PPDS”) is a trading name of TP Vision Europe B.V. (“TP Vision”) and MMD-Monitors & Displays Nederland B.V. (“MMD”), registered in the Netherlands, with their head offices in Amsterdam. TP Vision and MMD are wholly-owned subsidiaries of TPV Technology Limited (“TPV”), the world’s largest manufacturer of monitors and a leading provider of display solutions.

PPDS exclusively markets and sells Philips-branded professional displays, covering professional TVs, signage and LED solutions, worldwide under trademark license by Koninklijke Philips N.V. By combining the Philips brand promise with TPV’s manufacturing expertise in displays, PPDS employs a competitive and focused approach to bring innovative products to market – from its 10” touchscreen through to the 880” LED displays. Designing solutions that make a positive impact, both for resellers and for end-customers – at the right time and in the right places.