Philips PDS revolutionises meetings at leading construction firm HARFID with striking videowall and touchscreen installations

May 27, 2020

Amsterdam:  Philips Professional Display Solutions and integration specialist, Bimagotec, bring a touch of class to HARFID’s HQ, creating new levels of collaboration and enhanced presentation abilities using 26 LED and interactive display installations.


Located in Essen, a picturesque former mining town, just north of Dusseldorf, HARFID is one of the fastest growing and most reputable construction businesses in Germany, serving customers in the areas of structural engineering, residential home building, department store development, commercial constructions, and civil engineering work.

From humble beginnings in 2008, two years before the city was awarded the prestigious European Capital of Culture of the Year award, the family run business has evolved and expanded greatly, with its skills and expertise represented across the city – including Germany’s largest and most modern shopping centre, the Limbecker Platz in Essen, covering more than 75,000 square metres.

Today, the company employs over 250 staff – hailed by the company as its greatest assets – each with many years of experience in construction, and fully committed to successfully, sustainably and efficiently serving and implementing their customers’ dreams and expectations.

Whether it’s a grand shopping centre or residential apartments, HARFID brings the necessary know-how for further projects and new lucrative business areas in the areas of project management and architecture.


As an innovator in the construction industry, HARFID has fast gained the reputation as a future-driven company that integrates the latest technology in each step it takes. Having the correct tools at its HQ, while at the same time portraying a good impression to visitors and prospected clients – one that closely aligns deep within the company’s foundations – is important.

Every project is created digitally using Building Information Modelling (BIM)a digital representation of physical and functional characteristics of a facility – and complex custom software that allows each team member to assess, create and deliver on their expertise before construction starts in the real world.

With such a large team, HARFID needed a solution at its offices to help the team communicate and collaborate in an agile method, while also being able to successfully demonstrate designs and functionality to their stakeholders.


To make the HARFID vision a reality, the company turned to local AV integration specialist, Bimagotec, together with Philips Professional Display Solutions, to create the perfect custom solution.

Using vast levels of combined experience and knowledge in this area, a range of 26 of Philips Professional Display Solutions’ LED and interactive LCD displays were selected and installed throughout the offices. Each was chosen in order to allow staff to unleash their imaginations and bring their designs to life, by providing clearer visibility, allowing for faster client approvals for projects, and creating a ‘wow-factor’ first impression.

Marking a significant milestone, a gigantic super-bright LED videowall from Philips PDS’ brand new range, comprising eight 65-inch displays was set up in the common room to play promotional, branding and ambient content. The installation of this latest Philips LED technology is the first in the country, having been launched and made available earlier this year.

The eight LED displays for the videowall were installed alongside each other in portrait mode, creating a spectacular, bezel free, high-impact wide-viewing complete solution.  

In addition, 10 Android-powered Philips T-line 65”–55” touchscreen displays were also installed throughout the company’s meeting rooms in order to ensure collaboration and productivity are maximised. These multi-touch professional displays were the perfect choice for HARFID staff, offering 4K UHD picture performance, multi-finger, multi-user applications, allowing for multiple users on a single screen.

Information displays were also installed throughout the office to better connect each team member.

Using Philips Professional Display Solutions’ control and management software, CMND, each display has been linked into HARFID’s custom CMS – allowing team members to create and share their work on any display wirelessly or by cable, while any updates or problems can be monitored, managed and resolved remotely. 

The team is also able to collaborate on any project simultaneously in real time from different sections of the office for enhanced efficiency. 

Harfid Hadrovic, CEO, HARFID commented: “The design of the Philips LED videowall is breathtaking, and the overall solution has enabled a real difference in what is now possible.”

Martin Kostorz, Sales Manager for Philips Professional Solutions, added: “We were delighted to be part of this project and to help HARFID achieve its technology ambitions in order to continue and further enhance its already exemplary reputation and success.”

Rainer Bloch, Sales Director DACH, further explained: “Our LED range has been designed with versatility in mind, whether it’s for small, large or entirely unique by design installations and we’re thrilled that HARFID is the first in Germany to experience the benefits.

As with all of our products, with LED we focus on bringing full solutions to integrators and their customers, making installation, set up and ongoing use as hassle free and straightforward as possible.”


  • High impact videowall: A large-scale videowall is used in the common area to reinforce branding and display ambient content for a more relaxed environment.
  • Easy custom control: The team at HARFID can create, update, adapt and deploy content using their own CMS linked directly through CMND.
  • LED perfection: An incredible LED videowall showcases the designs and content in ultra-precision picture quality.
  • Future proof: New features can be quickly developed and deployed remotely by Bimagotec as requirements evolve.
  • Touchscreen: Efficient collaboration and working methods is made possible with intuitive touchscreen control.
  • Co-creation: Content can be reviewed and worked on at the same time by multiple people from different locations.

Fast facts

  • Client: HARFID
  • Location: Essen, Germany
  • Project: New fitout for HARFID HQ
  • Partners: Bimagotec
  • Products: LED 165” display 165BDL9119L (1 unit), D-Line 65” display 65BDL4050D (12 units), D-Line 98” videowall display 98BDL4150D (3 units), T-Line 65”–55” displays 65BDL3052T / 55BDL4051T (10 units).

About Philips Professional Display Solutions

Philips Professional Display Solutions (“PPDS”) is a trading name of TP Vision Europe B.V. (“TP Vision”) and MMD-Monitors & Displays Nederland B.V. (“MMD”), registered in the Netherlands, with their head offices in Amsterdam. TP Vision and MMD are wholly-owned subsidiaries of TPV Technology Limited (“TPV”), the world’s largest manufacturer of monitors and a leading provider of display solutions.

PPDS exclusively markets and sells Philips-branded professional displays, covering professional TVs, signage and LED solutions, worldwide under trademark license by Koninklijke Philips N.V.

By combining the Philips brand promise with TPV’s manufacturing expertise in displays, PPDS employs a competitive and focused approach to bring innovative products to market – from its 10” touchscreen through to the 880” LED displays. Designing solutions that make a positive impact, both for resellers and for end-customers – at the right time and in the right places.


Michael Garwood for Philips Professional Display Solutions


[email protected]

Web site: