Color Kinetics and Lamina announce licensing agreement
Color Kinetics has secured another licensing agreement, and its products have been selected to illuminate the "store of the future" exhibit.
Lamina offers multiple lines of LED light engine and driver OEM components directly to third-party manufacturers and through a network of distributors. Lamina says that its components power the LED lighting fixtures of more than 100 companies.
The agreement will allow Lamina to offer its customers a licensed solution that incorporates features of digital intelligence, such as additive color mixing through DMX control.
Lamina customers who develop fixtures based on the Color Kinetics-licensed components will be covered under Lamina's license as well.
"Lamina has established itself as the primary source for unsurpassed light intensity, with the ability to provide over 1,000 lumens from a single LED light engine," said Frank Shinneman, president and CEO, Lamina Ceramics. "This agreement allows us to take our capabilities to a new level by adding, for the first time, digital color control to general illumination."
Color Kinetics illuminates "Store of the Future"
LED systems from Color Kinetics have been selected to bring dynamic, customizable effects to the X07 Store of the Future -- an 11,000 square foot exhibit at the 96th annual National Retail Federation (NRF) Convention & Expo.
X07 is intended to showcase the look of future retail spaces while promoting "green" design practices, such as the use of energy-efficient lighting. According to the U.S. Department of Energy, lighting accounts for 59% of total electricity use in retail and service buildings.
X07's creator and architect Richard Russo, President and CEO of Hybridia Design chose a combination of Color Kinetics' white and RGB lighting systems to demonstrate how LED technology can meet the decorative and functional lighting needs of retailers who seek innovative ways to distinguish their spaces while mitigating energy costs.
"We are thrilled with the striking effects that the LED-illuminated exhibit has created. We believe our attendees will use the exhibit to view the multitude of looks that LED-based lighting can create, but also to learn more about the impact that it can have within their own stores," said Susan Newman, Vice President of Conferences, NRF.
NRF represents an industry with more than 1.6 million retail establishments in the US and 2005 sales of $4.4 trillion. NRF is also an umbrella group for more than 100 state, national and international retail associations. As such, its choice of LED technology to illuminate the X07 Store of the Future signals an accelerating awareness of the technology's advantages among retailers.
According to a Color Kinetics study, retail lighting has an influence on buying behavior and satisfaction ratings of shoppers. Over 400 shoppers were surveyed, and the results showed that color lighting applications can effectively increase foot traffic and stopping power of the storefront area. In addition, surveyed shoppers cited an increase in mood and quality of time spent in the store when color lighting was applied.