Conceptualized by Electroland of Los Angeles, the Target Interactive Breezeway has intelligently controlled LED light fixtures on all its surfaces. Each pixel in the "intelligent skin" is composed of four iColor Cove MX units, tightly grouped. These groupings are located in all available wall and ceiling surfaces, behind translucent glass and backlit by white LED strips. Approximately 1,300 units are employed in total.
Data from four stereo video cameras is combined to locate and individually track up to 30 separate visitors as they enter and walk around the space. Upon entry each visitor is automatically assigned a “personality” by the 3-D tracking system and is in turn followed by individualized light colors and patterns.
The units receive power and data from compact Data Enabler devices, which eliminate the need for low-voltage power supplies. The unmistakable Target brand is represented by bullseye logo light fixtures integrated within the interactive pixel array.
"With support from Color Kinetics we developed our own custom software for controlling the fixtures. Our application sends UDP packets directly to the bank of Data Enablers to generate patterns in the intelligent skin."
View the installation in action at http://electroland.net/qt_target_rock_vs02.html
Whiteplane 2 art installation
Whiteplane 2, created by experimental artists Alex Bradley and Charles Poulet, immerses its audience between two horizontal planes of light, one in the floor and one in the ceiling. Each plane contains 30 PixelLine LED fixtures from James Thomas Engineering.
In the floor the PixelLines sit below this a special Perspex mesh, while for the ceiling they shine through a standard rear projection screen stretched taught with bungee cords.