Cyberlux teams with Bruni to promote LED lighting
A new joint venture will introduce Cyberlux's LED-based lighting products to the European market.
Cyberlux has granted Bruni Industria the European marketing and distribution rights for various Cyberlux product lines. Also, the two companies will work together to integrate Cyberlux technology into Bruni Industria products.
Bruni Industria Mobili SRL is one of Europe's largest manufacturers of furnishing products, including lighting products and fixtures. "The Bruni Industria organization has a vast reach within the European marketplace and a product scope that will extend the Cyberlux technology further into the enormous general lighting market segments," said Don Evans, chairman and CEO of Cyberlux.
"For example, the Cyberlux Aeon technology will be adapted to the products produced by the Divisione Arredamento Negozi, which manufactures retail furniture and fixtures for commercial use. In addition, the Bruni distribution network will give our existing products access to the important European market."
Cyberlux and Bruni Industria expect the joint venture to begin operating in early fourth quarter of 2005, with the initial focus on extending the existing Cyberlux products into the numerous European channels supplied by Bruni Industria.
"The Cyberlux products and technology are well designed and remarkably engineered, and will be immediately accepted in the European markets," said Ennio Bruni, Chairman of Bruni Industria Mobili SRL.
The JV will also will begin integrating the Cyberlux solid-state lighting technology into the various Bruni product segments that will benefit from long-lasting, virtually heatless, maintenance-free, energy-efficient lighting.
"As Bruni Industria integrates Cyberlux solid-state lighting technology into our products," said Ennio Bruni, "we expect that the virtually heatless, energy efficient, long-life performance will allow us to offer our customers revolutionary fixture and furnishing solutions."
Cyberlux Corporation has developed breakthrough solid-state lighting technology that provides the most energy efficient and cost effective lighting solutions available today. The Aeon products bring newly developed heatless light into the residential and commercial market for use in closets, cabinet interiors, under-cabinet lighting and kitchen counters. The Aeon Pro E product, with energy efficiency levels of 55 lumens per watt, exceeds the 40 lumen per watt requirement of California’s Title 24 mandate for kitchen and bath lighting.
Cyberlux's ReliaBright products are designed to address emergencies such as power outages or critical security lighting needs for residential, commercial and military markets. The newly announced RelyOn ultra-bright light with power plant provides the best portable work and emergency lighting solution available. In addition, Cyberlux consumer products, such as the newly announced KEON KeyCap, provide practical lighting solutions for every consumer.