Traxon provides LED illumination to InterContinental Chicago and the Electric Holiday Campaign

Nov. 28, 2012
Traxon Technologies is providing SSL and control systems for the interContinental Chicago Magnificent Mile's exterior illumination and the Electric Holiday campaign by Barneys New York and the Walt Disney company.

Traxon Technologies, a provider of solider state lighting (SSL) and control systems, is providing LED lighting and controls for both the InterContinental Chicago Magnificent Mile's exterior illumination, and the Electric Holiday campaign by Barneys New York and the Walt Disney company at Barneys New York flagship store in Manhattan.

The LED media system for the Electric Holiday campaign features Traxon's Mesh RGB and String RGB, which are controlled by e:cue Video Micro Converters. The Mesh RGB and String RGB were selected for their ability to properly evoke the design aesthetic, a dimensional multi-layered video installation. The 3D light display fully animates every 15 minutes, and will be visible at Barneys New York flagship location through January 3, 2013.

"We wanted to create a physical, video driven sculptural installation that would be made up of overlaid multiple dimensional layers of media of very different pixel densities," said Emanuel Treeson, Principal Designer a NYXdesign, the company that designed the Electric Holiday display. "The Mesh allows the low-res video to ripple across its semi-transparent surface, layering together with the other video sources and adding another additional dimension to the animation," Treeson added.

The lighting and control system for the Magnificent Mile features Traxon's Wall Washer Shield AC XB RGB, Graze Shield AC XB RGB, and String RGB systems. These fixtures replace metal halides, adding LED illumination to the hotel's onion dome and top floors, and are controlled by an e:cue Lighting Control Engine (LCE) that orchestrates static and dynamic effects. The application was installed by PROARC Electric, and is managed by Bulley & Andrews, LLC.

"The combination of both the saturated washing effect and the dynamic media effect create a combined direct and in-direct viewing application. This two-layer system adds increased depth and personality to the already stunning architectural features of the InterContinental Chicago," said lighting designer Robert Osten of Lam Partners, Boston, which designed the system.